Background:

WHSmith is a UK-based retailer specializing in service station shops at airports, railways, metros, and hospitals. They offer a wide range of products including books, stationery, magazines, newspapers, and entertainment items.

• Designing a tent card that is both visually appealing and informative for a diverse customer base.
• Encouraging customer participation in the “Shelfie Contest” through clear and engaging communication.
• Ensuring the design aligns with WHSmith’s branding while standing out in busy retail environments.

Our team focused on creating a dynamic and self-explanatory tent card to promote the "Shelfie Contest." Key features included:

1. A visually attractive design with bold colors and clear typography to capture attention.
2. Details of the contest and prizes prominently displayed to spark interest.
3. Brand-aligned aesthetics to maintain consistency with WHSmith’s image.
4. Additional promotion through WHSmith’s social media channels to amplify reach.

• The contest generated significant customer engagement, increasing footfall and participation.
• Enhanced social media interaction and responsiveness, resulting in better brand visibility online.
• Positive customer feedback on the contest and the creative design of the tent card.