Key Deliverables:

• Design and development of a tent card for Aakash Institute’s IConnect-Learn Anywhere, Anytime Campaign.

Background:

Aakash Institute is a leading name in coaching and guidance for Medical and Engineering All India competitive exams. With 163 centres across the country, the institute provides quality training to over 125,000 students annually, setting a benchmark in the education sector.

• Effectively communicating the benefits of the new online platform in a compact and visually appealing format.
• Ensuring the design aligns with Aakash Institute’s brand identity and appeals to a wide audience of students and parents.
• Promoting the platform’s usability and unique features within a limited space.

Our team conceptualized the tent card design from scratch, focusing on clear communication and visual appeal. Key aspects included:

1. Highlighting the major benefits of Aakash’s new online platform, including flexibility, interactivity, and accessibility.
2. Using engaging visuals and concise messaging to grab attention and ensure retention of information.
3. Integrating promotional efforts through the institute’s website and social media channels for cohesive branding.

• The campaign received a great response, with many students and parents showing interest in the new interactive online learning platform.
• Enhanced brand awareness for Aakash Institute’s digital offerings, further solidifying its leadership in the education sector.
• Positive feedback from both the client and target audience, emphasizing the value of the tent card in driving engagement.