Key Deliverables:
Designing the complete packaging and print advertisement for Sani Fresh Pee Sanitize, including eye-catching creatives for product launch and promotional materials.

Background:
Sani Fresh Pee Sanitize is a revolutionary product designed to disinfect toilet seats and urinals effectively, ensuring hygiene and cleanliness in public and private restrooms. The challenge was to communicate the necessity of this product in a practical, yet appealing manner, making it an essential part of every restroom.

• Effective Communication: Conveying the key benefits—efficiency, hygiene, and convenience—through simple, impactful messaging that could be understood quickly by the target audience.
• Target Audience: Designing for a diverse group of customers, including both residential and commercial users, while ensuring the product’s appeal to all types of customers.
• Visual Clarity: Making sure the product stood out on shelves with clear visuals while maintaining a balance between practical messaging and aesthetic appeal.
• Brand Consistency: Keeping the design aligned with Sani Fresh’s existing brand image while introducing a fresh, innovative look for the new product line.

Our design team crafted a unique concept for the Sani Fresh Pee Sanitize packaging and print ads that effectively communicated the product’s benefits while capturing attention:

1. Design and Color Scheme: We selected a clean, bright color palette that included shades of green and white to evoke feelings of cleanliness and freshness.
2. Bold, Clear Messaging: The key message of "Keep your toilets fresh and sanitized" was made prominent, with supporting text highlighting the ease of use and its disinfecting power.
3. Practical Visuals: We used straightforward, easy-to-understand images showing the product in action, demonstrating how the spray works to maintain hygiene in public restrooms.
4. Brand Alignment: The design was in sync with Sani Fresh’s established branding, incorporating elements like their logo and signature color scheme, but with modern updates to emphasize innovation.

The launch of Sani Fresh Pee Sanitize was a success, with the print design playing a crucial role in its positive reception:

• Increased Sales: The fresh, bold design and clear communication of product benefits led to increased consumer interest, contributing to a strong sales boost.
• Brand Visibility: Enhanced visibility on shelves and in promotional material reinforced Sani Fresh’s market position as a leading hygiene brand in the sanitizing sector.
• Customer Engagement: The appealing design captured consumer attention, driving both in-store and online engagement, especially among health-conscious buyers.
• Positive Feedback: Customers praised the product for its convenience, and the design received high marks for clarity, attractiveness, and effective communication of its benefits.