Key Deliverables:
A comprehensive design solution for Dabur Veggie Wash, including packaging and print advertisements to effectively communicate its benefits.

Background:
Dabur Veggie Wash is a natural solution designed to clean fruits and vegetables, removing pesticides, chemicals, and dirt to ensure healthier food for consumers. The goal of the project was to craft print media creatives that highlight the product’s effectiveness, safety, and the importance of washing produce thoroughly before consumption. Our task was to create an impactful design that communicated these messages while maintaining Dabur’s trusted and natural image.

• Clear and Informative Messaging: Conveying the product’s core benefit—removing harmful chemicals from fruits and vegetables—in a simple, clear, and engaging way.
• Targeting Health-Conscious Consumers: Creating visuals and content that appeal to a growing market of health-conscious individuals, concerned about food safety and cleanliness.
• Brand Consistency: Ensuring the design aligned with Dabur’s reputation for natural, reliable, and health-focused products while highlighting the unique value of this product.
• Appealing Visuals: Developing packaging and print creatives that stand out on crowded retail shelves and resonate with consumers seeking safe and healthy food solutions.

Our design team focused on creating a fresh, vibrant, and health-oriented concept for Dabur Veggie Wash:

1. Fresh and Natural Design: We chose bright, fresh colors like green and yellow to evoke the natural purity of the product and to emphasize the idea of freshness and cleanliness.
2. Clear Product Benefits: We made sure the messaging was direct and easy to understand, with a focus on removing chemicals and ensuring safer food consumption, appealing to health-conscious consumers.
3. Eco-Friendly Aesthetic: The packaging design was inspired by nature, using imagery that reflects the product’s commitment to natural ingredients and environmentally-friendly practices.
4. Brand Alignment: The design integrated Dabur’s established brand elements, such as its logo and color palette, ensuring consistency with the overall brand image while highlighting the Veggie Wash as a trusted solution for cleaner, healthier food.

Our design solutions for Dabur Veggie Wash led to impressive outcomes:

• Increased Market Visibility: The redesigned packaging and print ads drew more attention on retail shelves, leading to a noticeable increase in product awareness.
• Higher Sales: The fresh and clear messaging, combined with appealing visuals, translated into increased consumer interest and higher sales in both physical stores and online platforms.
• Stronger Brand Recognition: The new design reinforced Dabur’s image as a leader in natural and health-focused products, increasing consumer trust and loyalty.
• Positive Customer Feedback: Customers appreciated the clean, refreshing look of the packaging, with many commenting on the product’s promise of purity and safety for their families.