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Dabur Social

  • Industry:Food
  • Services:Social Media
  • Date:16 Jun, 2022
Dabur Social

About

Dabur is a leading Indian consumer goods company known for its Ayurvedic and natural products. With a rich history spanning over a century, Dabur's focus is on promoting health, wellness, and beauty through natural ingredients. The social media campaign aimed to revamp the brand's online presence, engage modern audiences, and strengthen its corporate identity.

Key Deliverables:

  • Social media strategy and content creation
  • Revamped visual identity and brand guidelines
  • Community engagement and influencer collaborations
  • Performance tracking and analytics

The Challenge

  • Visual Consistency: Creating a cohesive visual identity across various social media platforms.
  • Modern Appeal: Balancing Dabur’s traditional heritage with contemporary digital trends to attract younger audiences.
  • Content Engagement: Developing content that resonates with diverse audiences while maintaining brand authenticity.
Dabur Social

The Solution

  1. Brand Audit and Analysis: Conducted a thorough analysis of Dabur’s existing social media presence to identify areas for improvement.
  2. Creative Revamp: Developed a refreshed visual identity, including new templates, color schemes, and typography aligned with Dabur's values.
  3. Storytelling Approach: Created compelling content that highlighted Dabur’s history, product benefits, and customer success stories.
  4. Influencer Marketing: Collaborated with health and wellness influencers to expand reach and build trust within target demographics.
  5. Interactive Campaigns: Launched quizzes, polls, and user-generated content initiatives to foster engagement and community involvement.
Dabur Social

Project Result

  • Increased Engagement: Achieved a 45% rise in social media interactions (likes, comments, shares) across platforms.
  • Brand Awareness: Expanded Dabur’s follower base by 30%, particularly among the 18-35 age group.
  • Organic Reach Growth: Leveraged user-generated content and influencer partnerships to boost organic reach by 50%.
  • Sales Impact: Noticed a 20% increase in online sales attributed to social media-driven traffic.
  • Enhanced Brand Perception: Strengthened Dabur’s position as a modern yet traditional brand, increasing customer loyalty and trust.

Engagement

45%

Awareness

30%

Growth

50%

Sales Impact

20%

  • Dabur Social

Services included in this project

Social Media Strategy and Planning

Developed a customized strategy tailored to the client’s goals, target audience, and industry trends, ensuring consistent messaging across all platforms.

Content Creation and Design

Crafted engaging and visually appealing content, including graphics, videos, and carousel posts, to captivate audiences and boost engagement.

Platform Management

Managed the client’s social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) by scheduling posts, responding to comments, and maintaining a cohesive brand presence.

Audience Targeting and Ad Campaigns

Ran targeted ad campaigns using data-driven techniques to reach the right audience, maximize ROI, and achieve objectives like increasing followers or driving website traffic.

Performance Analytics and Reporting

Monitored key metrics such as impressions, clicks, likes, and conversions to analyze campaign effectiveness and provide detailed performance reports.

Campaign Ideation and Execution

Designed creative, result-oriented campaigns such as contests, giveaways, and seasonal promotions to boost interaction and brand recognition.

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