one8Select Social

About

Key Deliverables:

Social Media strategy
Foundation Content
Digital forward creatives
Influencer Engagement
Media Amplification

Background:

one8Select was launched amalgamating Virat Kohli’s vision of striking a chord with Indian as well as International Audiences through formal footwear and accessories with AEON sports India Pvt Ltd.

The Challenge

Utilising Virat Kohli’s massive fan base engagement with content curation keeping in mind and in unison with the way he wishes to communicate
Throw light and accentuate the one8 Select brand keeping in mind the pre-existing collaborations with the same brand
Engage audiences with special content from Virat himself and create buzz
Create seamless strategy to showcase and let the product be visible across platforms
Engage audiences with influencers and contests to keep one8 Select the flavor of the month

The Solution

Creating minimalist-centric creatives that let’s the product and the quality revel
Pre and Post launch campaigns to ensure maximum traction among target audience
In house Competition analysis team to ensure we are keeping up with the latest trends in the Market.
Involve the man himself (Virat Kohli) to spearhead an influencer activity

Project Result

A successful Pre launch campaign resulted in organic followership of more than 20500 likes on Instagram and Facebook in a short span of three days. A strong brand identity established in less than thirty days of launch.

Increased Engagement: Achieved a 150% rise in social media interactions (likes, comments, shares) across platforms.
Brand Awareness: Expanded one8Select’s follower base by 35%, especially among the 18-35 age group.
Organic Reach Growth: Boosted organic reach by 50% through user-generated content and influencer partnerships.
Sales Impact: Achieved a 25% increase in online sales, driven by social media traffic.
Enhanced Brand Perception: Positioned one8Select as a premium yet accessible brand, improving customer loyalty and trust.

Engagement

150%

Awareness

35%

Growth

50%

Sales Impact

25%

Services included in this project

Social Media Strategy and Planning

Developed a customized strategy tailored to the client’s goals, target audience, and industry trends, ensuring consistent messaging across all platforms.

Content Creation and Design

Crafted engaging and visually appealing content, including graphics, videos, and carousel posts, to captivate audiences and boost engagement.

Platform Management

Managed the client’s social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) by scheduling posts, responding to comments, and maintaining a cohesive brand presence.

Audience Targeting and Ad Campaigns

Ran targeted ad campaigns using data-driven techniques to reach the right audience, maximize ROI, and achieve objectives like increasing followers or driving website traffic.

Performance Analytics and Reporting

Monitored key metrics such as impressions, clicks, likes, and conversions to analyze campaign effectiveness and provide detailed performance reports.

Campaign Ideation and Execution

Designed creative, result-oriented campaigns such as contests, giveaways, and seasonal promotions to boost interaction and brand recognition.

Let's talk?

Send us an inquiry and get an estimation.