Ab Daudega Hindustan Social

About

"Ab Daudega Hindustan" is a nationwide talent hunt campaign by Dabur Glucose-D, aimed at discovering and nurturing athletic talent across India. The campaign's goal was to inspire the youth, promote fitness, and reinforce Dabur Glucose-D’s brand positioning as a supporter of health, energy, and athletic excellence.

Key Deliverables:

Creative development for the nationwide contest
Social media strategy and promotional content
GDN (Google Display Network) banners and ads
Community engagement and campaign outreach

The Challenge

Nationwide Reach: Ensuring the campaign resonated with a diverse audience across different regions.
Talent Engagement: Encouraging participation from young athletes and fitness enthusiasts.
Brand Positioning: Aligning the campaign with Dabur Glucose-D’s brand image of energy and vitality.

The Solution

Creative Content Development: Designed engaging visuals, videos, and GDN banners highlighting the contest's theme and benefits.
Targeted Social Media Campaigns: Launched region-specific social media promotions to connect with diverse audiences.
Storytelling Approach: Shared inspiring stories of aspiring athletes, emphasizing the values of determination and hard work.
Interactive Engagement: Conducted social media challenges, live sessions, and user-generated content contests to boost participation.

Project Result

Increased Engagement: Achieved a 40% rise in social media interactions (likes, comments, shares) across platforms.
Brand Awareness: Expanded Dabur Glucose-D’s follower base by 25%, with a notable increase among the 18-24 age group.
Organic Reach Growth: Leveraged user-generated content and athlete partnerships to boost organic reach by 45%.
Talent Participation: Increased campaign participation by 60%, with a diverse pool of athletes from across India.
Enhanced Brand Perception: Reinforced Dabur Glucose-D’s position as a brand synonymous with health, energy, and athletic excellence, boosting customer trust and loyalty.

Engagement

40%

Awareness

25%

Growth

45%

Sales Impact

20%

Services included in this project

Social Media Strategy and Planning

Developed a customized strategy tailored to the client’s goals, target audience, and industry trends, ensuring consistent messaging across all platforms.

Content Creation and Design

Crafted engaging and visually appealing content, including graphics, videos, and carousel posts, to captivate audiences and boost engagement.

Platform Management

Managed the client’s social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) by scheduling posts, responding to comments, and maintaining a cohesive brand presence.

Audience Targeting and Ad Campaigns

Ran targeted ad campaigns using data-driven techniques to reach the right audience, maximize ROI, and achieve objectives like increasing followers or driving website traffic.

Performance Analytics and Reporting

Monitored key metrics such as impressions, clicks, likes, and conversions to analyze campaign effectiveness and provide detailed performance reports.

Campaign Ideation and Execution

Designed creative, result-oriented campaigns such as contests, giveaways, and seasonal promotions to boost interaction and brand recognition.

Let's talk?

Send us an inquiry and get an estimation.