Aston Martin Social

About

Key Deliverables:

Generate awareness
Promote the brand Aston Martin in India through informative posts on social media via Facebook, Instagram,

Background:

Aston Martin, a British luxury car manufacturer needs little introduction. With over 2 centuries of heritage, the brand is the image of success & stardom in the elite circles throughout the world.

The Challenge

Spreading general awareness about the brand
Informative yet engaging content

The Solution

Currating creative & innovative content for the posts, as well as posting engaging videos to build up an interest about Aston models. Creating Informative led posts which bring out the beauty the brand. Generating awareness about specific features and models as well as including past heritage to build a foundation for the audience to understand the brand’s story to its present glory. An extensive use of Hashtags among all the social channels, helped in creating massive engagement.

Project Result

Increased Engagement: Achieved a 120% rise in social media interactions (likes, comments, shares) across platforms.
Brand Awareness: Expanded Aston Martin’s follower base by 30%, particularly among the 25-45 age group.
Organic Reach Growth: Boosted organic reach by 40% through creative content and hashtag strategies.
Audience Education: Successfully educated audiences about Aston Martin’s history and luxury features, increasing interest in the models.
Enhanced Brand Perception: Strengthened Aston Martin’s position as a luxury, elite brand, aligning it with success and stardom, improving customer loyalty and trust.

Engagement

120%

Awareness

30%

Growth

40%

Services included in this project

Social Media Strategy and Planning

Developed a customized strategy tailored to the client’s goals, target audience, and industry trends, ensuring consistent messaging across all platforms.

Content Creation and Design

Crafted engaging and visually appealing content, including graphics, videos, and carousel posts, to captivate audiences and boost engagement.

Platform Management

Managed the client’s social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) by scheduling posts, responding to comments, and maintaining a cohesive brand presence.

Audience Targeting and Ad Campaigns

Ran targeted ad campaigns using data-driven techniques to reach the right audience, maximize ROI, and achieve objectives like increasing followers or driving website traffic.

Performance Analytics and Reporting

Monitored key metrics such as impressions, clicks, likes, and conversions to analyze campaign effectiveness and provide detailed performance reports.

Campaign Ideation and Execution

Designed creative, result-oriented campaigns such as contests, giveaways, and seasonal promotions to boost interaction and brand recognition.

Let's talk?

Send us an inquiry and get an estimation.