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Lamborghini Social

Lamborghini Social

About

Key Deliverables:

  • Generate awareness about Lamborghini models & features
  • Create engaging content amongst the Lamborghini enthusiasts

Background:

Over a span of just 50 years, Lamborghini has stamped its mark in the luxury cars segment with some awe-inspiring beauties that have changed the whole idea of conceptualizing cars.

The Challenge

The biggest challenge was to create an informative line of promotion whereby the Indian audience understands the brand and what it stands for.

Lamborghini Social

The Solution

The biggest challenge was to create an informative line of promotion whereby the Indian audience understands the brand and what it stands for.

Lamborghini Social

Project Result

  • Increased Engagement: Achieved a 110% rise in social media interactions (likes, comments, shares) across platforms.
  • Brand Awareness: Expanded Lamborghini’s follower base by 45%, especially among the 25-40 age group.
  • Organic Reach Growth: Boosted organic reach by 60% through high-quality visuals and storytelling content.
  • Audience Education: Increased awareness of Lamborghini’s unique heritage, design excellence, and cutting-edge technology, enhancing audience understanding.
  • Enhanced Brand Perception: Positioned Lamborghini as a benchmark of power, innovation, and luxury, strengthening customer admiration and loyalty.

Engagement

110%

Awareness

45%

Growth

60%

  • Lamborghini Social

Services included in this project

Social Media Strategy and Planning

Developed a customized strategy tailored to the client’s goals, target audience, and industry trends, ensuring consistent messaging across all platforms.

Content Creation and Design

Crafted engaging and visually appealing content, including graphics, videos, and carousel posts, to captivate audiences and boost engagement.

Platform Management

Managed the client’s social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) by scheduling posts, responding to comments, and maintaining a cohesive brand presence.

Audience Targeting and Ad Campaigns

Ran targeted ad campaigns using data-driven techniques to reach the right audience, maximize ROI, and achieve objectives like increasing followers or driving website traffic.

Performance Analytics and Reporting

Monitored key metrics such as impressions, clicks, likes, and conversions to analyze campaign effectiveness and provide detailed performance reports.

Campaign Ideation and Execution

Designed creative, result-oriented campaigns such as contests, giveaways, and seasonal promotions to boost interaction and brand recognition.

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