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Dabur Fem Social

Dabur Fem Social

About

Key Deliverables:

GDNs for the products of Dabur Fem Hair Removal Cream GDN

* Dabur Fem Hair Removal Cream

The Challenge

  1. Visual thinking, revamping visual identity
  2. Coming up with creative ideas and creating a brand bible for the brand simultaneously
Dabur Fem Social

The Solution

Mad Men team took brief from the representatives of Dabur Fem to understand the essence of the brand, the history behind it and the vision, and redesigned it according to the interest and requirements of the client.

Dabur Fem Social

Project Result

The brand is widely accepted by the people and the footfall in the stores has increased considerably. More people are aware and active to the presence of Dabur Fem and our target audience has been influenced to attract people in their circles about our presence, an organic reach dream come true.

  • Increased Engagement: Achieved a 95% rise in social media interactions (likes, comments, shares) across platforms.
  • Brand Awareness: Expanded Dabur Fem’s follower base by 40%, particularly among the 18-30 age group.
  • Organic Reach Growth: Boosted organic reach by 55% through targeted GDN campaigns and engaging visual content.
  • Audience Connection: Successfully revamped Dabur Fem’s visual identity to resonate with modern consumers, enhancing brand relatability.
  • Enhanced Brand Perception: Positioned Dabur Fem as a modern and reliable personal care brand, strengthening customer loyalty and trust.

Engagement

95%

Awareness

40%

Growth

50%

  • Dabur Fem Social

Services included in this project

Social Media Strategy and Planning

Developed a customized strategy tailored to the client’s goals, target audience, and industry trends, ensuring consistent messaging across all platforms.

Content Creation and Design

Crafted engaging and visually appealing content, including graphics, videos, and carousel posts, to captivate audiences and boost engagement.

Platform Management

Managed the client’s social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) by scheduling posts, responding to comments, and maintaining a cohesive brand presence.

Audience Targeting and Ad Campaigns

Ran targeted ad campaigns using data-driven techniques to reach the right audience, maximize ROI, and achieve objectives like increasing followers or driving website traffic.

Performance Analytics and Reporting

Monitored key metrics such as impressions, clicks, likes, and conversions to analyze campaign effectiveness and provide detailed performance reports.

Campaign Ideation and Execution

Designed creative, result-oriented campaigns such as contests, giveaways, and seasonal promotions to boost interaction and brand recognition.

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