Key Deliverables:
Complete design and print media solutions for Dabur Red Paste, including product packaging and advertising creatives with an Ayurvedic-inspired theme.

Background:
Dabur Red Paste is a popular toothpaste, known for its Ayurvedic formulation that provides natural oral care benefits. Inspired by Ayurveda, it promotes healthy teeth and gums, offering a holistic approach to dental hygiene. Our goal was to develop a design that reflects the product’s roots in Ayurveda while maintaining a modern, appealing look for a broad audience.

• Communicating Ayurveda: Effectively conveying the Ayurvedic origins and benefits of the product, while making it visually relevant to modern consumers.
• Product Differentiation: Standing out in the crowded oral care market, where many brands claim to offer natural or herbal ingredients.
• Design Balance: Creating a design that was both rooted in tradition and contemporary in appeal, ensuring the product resonates with both young and older demographics.
• Ensuring Clarity: Ensuring the messaging of benefits, such as “natural ingredients” and “prevents gum problems,” was clear and prominent in the design.

Our team approached the design by blending the essence of Ayurveda with modern aesthetics, creating a visually striking yet informative design:

1. Ayurvedic Influence: We incorporated elements of Ayurveda like natural herbs and earthy colors to evoke a sense of tradition, health, and authenticity.
2. Modern Appeal: To balance tradition with modernity, we used sleek fonts, clean layouts, and high-quality product imagery to make the toothpaste appealing to younger audiences while maintaining respect for its Ayurvedic roots.
3. Prominent Messaging: The product’s benefits were clearly highlighted, such as “Power of Ayurveda” and “Fights gum problems naturally,” using bold typography for easy visibility.
4. Engaging Visuals: The design featured visuals of key natural ingredients like clove, mint, and neem, helping to reinforce the Ayurvedic message and educating consumers on the toothpaste’s natural formulation.

Our design strategy resulted in a successful campaign and strong product performance:

• Increased Brand Recognition: The product’s Ayurvedic-inspired design strengthened Dabur’s position as a leader in natural oral care solutions.
• Sales Growth: The redesigned packaging and print ads led to increased sales and stronger visibility for Dabur Red Paste in competitive markets.
• Customer Engagement: The combination of natural imagery and Ayurvedic messaging resonated with consumers, leading to higher engagement both in-store and on digital platforms.
• Positive Market Feedback: Customers praised the blend of traditional and modern elements in the design, enhancing their perception of the product’s authenticity and effectiveness.