Key Deliverables:
A complete design solution for Dabur Laundry Sanitizer Bambi, including packaging, print advertisements, and promotional materials.

Background:
Dabur Laundry Sanitizer Bambi is a powerful laundry sanitizer designed to remove germs, bacteria, and odors, while keeping clothes fresh and hygienic. The product is ideal for families, especially in humid conditions, to ensure their laundry is perfectly sanitized. Our task was to develop print media creatives that reflect the product’s effectiveness and appeal to a wide audience of homemakers and caregivers.

• Effective Communication: Conveying the dual benefit of sanitizing and freshening laundry in a straightforward manner, ensuring customers instantly understand the product’s value.
• Wide Audience Appeal: Designing for a broad audience that includes families, homemakers, and individuals concerned about hygiene, while maintaining an inviting and approachable tone.
• Brand Consistency: Maintaining Dabur’s established brand identity in the print designs, while adding a unique touch for the Laundry Sanitizer Bambi product line.
• Eye-Catching Visuals: Creating an attractive visual layout for the product packaging and print advertisements to ensure it stands out on crowded shelves and online platforms.

Our design team focused on producing a creative and appealing concept that would resonate with the target audience while reflecting Dabur’s trusted image:

1. Vibrant Color Scheme: A combination of fresh, clean colors such as light green and white, to represent cleanliness, freshness, and hygiene, alongside the use of gentle, rounded typography to convey warmth and trust.
2. Clear Product Messaging: Emphasized the key benefits of the product, such as “kills 99.9% of bacteria,” “removes tough odors,” and “freshens clothes,” in a simple and straightforward manner for easy understanding.
3. Attractive Imagery: Showcased clothes with a fresh, vibrant look, using imagery of clean, bright fabrics to visually communicate the product’s benefits of freshness and cleanliness.
4. Brand Alignment: Ensured the design reflected Dabur’s brand values of trust and quality, while introducing a playful, family-friendly tone suitable for the Laundry Sanitizer Bambi range.

The result of our design solutions for Dabur Laundry Sanitizer Bambi was impactful, delivering both immediate and long-term success:

• Increased Consumer Interest: The eye-catching and clear design led to increased attention from shoppers, driving sales both in stores and online platforms.
• Brand Strengthening: The design reinforced Dabur’s image as a reliable brand in household hygiene products, further solidifying its position in the market.
• Customer Satisfaction: Customers expressed high satisfaction with the product's effectiveness and the design’s clarity in conveying its benefits, boosting brand loyalty.
• Positive Client Feedback: The client was impressed with how the design captured the product’s essence while maintaining Dabur’s overall branding, leading to additional product campaigns and further collaborations.