Key Deliverables:
Design and creative solutions for the packaging and print advertisements of Dazzl Multipurpose Surface Cleaner & Disinfectant.

Background:
Dazzl Multipurpose Surface Cleaner & Disinfectant is a versatile cleaning product designed to disinfect and shine multiple surfaces, from kitchen counters to bathroom tiles. It provides a deep clean and germ protection in every use. Our goal was to develop print media creatives that communicate the product's versatility, cleaning power, and freshness while maintaining a modern, appealing look for consumers.

• Highlighting Versatility: Effectively communicating the product’s ability to clean and disinfect multiple surfaces while being safe for use in a variety of environments.
• Appealing to a Wide Audience: The design needed to resonate with both households and businesses, ensuring that the product felt suitable for both domestic and professional use.
• Brand Identity: Maintaining the visual identity of the Dazzl brand while ensuring the new design conveyed cleanliness, freshness, and effectiveness.
• Packaging Readability: Ensuring the product's key features and instructions were clearly visible and easily readable on the packaging and in print ads.

Our design team created a fresh and engaging look that reflected the product's dual-purpose functionality—both as a cleaner and disinfectant:

1. Color Palette and Imagery: We used bright, fresh colors like green and white to symbolize cleanliness and freshness. Bold, simple icons were used to depict the product’s versatility across various surfaces.
2. Effective Messaging: The messaging focused on the product's ability to clean and disinfect with key phrases like "Cleans, Disinfects & Shines" and "For All Surfaces," ensuring clarity for consumers.
3. Modern Design Aesthetic: We created a sleek, modern design for both packaging and print ads that aligns with current trends while making the product stand out in retail spaces.
4. Brand Consistency: Incorporated elements of the Dazzl brand’s established visual identity, ensuring the design was fresh yet familiar to existing customers.

The design overhaul for Dazzl Multipurpose Surface Cleaner & Disinfectant led to outstanding outcomes:

• Boosted Sales: The clear, attractive design captured consumer interest, contributing to a notable increase in sales at retail outlets and online platforms.
• Increased Brand Awareness: The updated packaging and print materials significantly improved the product's visibility and recognition across key markets.
• Improved Consumer Confidence: The design successfully communicated the product’s safety and effectiveness, leading to higher customer confidence and repeat purchases.
• Positive Market Reception: Consumers and retailers alike responded positively to the updated packaging, praising the product for its bold yet approachable aesthetic and clear messaging.