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Dazzl Shield Print

Dazzl Shield Print

About

Key Deliverables:
Complete print media design for Dazzl Shield Disinfectant Floor Cleaner, including product packaging, labels, and advertising creatives.

Background:
Dazzl Shield Disinfectant Floor Cleaner is an effective cleaning solution designed to disinfect and sanitize floors, removing dirt and germs while leaving behind a fresh, clean scent. The challenge was to create a design that communicated both the cleanliness and the protection the product offers, while standing out in a crowded marketplace.

The Challenge

  • Clarity in Messaging: Communicating the product’s benefits of disinfecting and cleaning effectively, while ensuring simplicity and ease of understanding for consumers.
  • Brand Identity: Keeping the design in line with Dazzl Shield’s brand, ensuring consistency with other products in the line, while also giving the floor cleaner its own unique appeal.
  • Appealing to a Wide Audience: Designing packaging and print creatives that speak to both home users and commercial establishments, making it versatile for all target markets.
  • Creating Impact: Ensuring the design stands out on shelves and grabs attention in advertising, while maintaining a clean and fresh look that aligns with the product’s purpose.
Dazzl Shield Print

The Solution

Our team focused on a design approach that conveyed cleanliness, protection, and effectiveness, key qualities of Dazzl Shield Disinfectant Floor Cleaner:

  1. Visual Cleanliness: The use of fresh, crisp colors like light blue and white helped communicate the product’s disinfecting power, while conveying a sense of freshness and purity.
  2. Bold Product Features: We highlighted key benefits such as “Disinfects and Cleans,” “Kills 99.9% of Germs,” and “Leaves Floors Sparkling,” with bold typography for clear messaging that immediately grabs attention.
  3. Imagery and Icons: Clear and concise product imagery, combined with symbols that represent cleanliness and protection, made the product instantly recognizable and relatable to consumers.
  4. Consistency with Brand: We ensured the design stayed true to Dazzl Shield’s established brand elements, such as the logo, while giving the floor cleaner its own distinct identity that spoke to its specialized function.
Dazzl Shield Print

Project Result

The final product design for Dazzl Shield Disinfectant Floor Cleaner delivered remarkable outcomes:

  • Increased Market Presence: The clean, bold design and strong messaging contributed to increased shelf visibility, helping the product stand out among competitors in retail spaces.
  • Enhanced Customer Engagement: Consumers appreciated the simplicity and clarity of the design, leading to greater recognition and trust in the product's efficacy.
  • Boosted Sales: The fresh, appealing packaging and clear communication of the product's benefits resulted in increased sales both online and in-store.
  • Positive Client Feedback: The client praised the design for effectively communicating the product’s purpose while maintaining the high standards of the Dazzl Shield brand.

Dazzl Disinfectant Spray Print
Next Project

Dazzl Disinfectant Spray Print

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