Key Deliverables:
A comprehensive design solution for Dazzl Disinfectant Spray, including packaging design and print media creatives.

Background:
Dazzl Disinfectant Spray is a fast-acting cleaning solution designed to disinfect surfaces and eliminate harmful germs and bacteria. With increasing awareness about hygiene, Dazzl aims to provide an effective yet easy-to-use product that ensures cleanliness and safety in households and workplaces. Our task was to design eye-catching print media materials that communicate the spray’s power and simplicity in use.

• Effectively Conveying Functionality: The challenge was to communicate the product’s disinfecting power while ensuring the message was simple and clear.
• Targeting a Broad Market: Creating visuals and messaging that resonate with both everyday consumers and businesses needing sanitation solutions.
• Standing Out in a Crowded Market: Designing packaging and advertisements that cut through the clutter of similar cleaning products while highlighting the unique value of Dazzl.
• Maintaining Brand Integrity: Ensuring the design was aligned with Dazzl’s brand identity while still being fresh and innovative for new customers.

Our team implemented a thoughtful and cohesive design strategy to bring the Dazzl Disinfectant Spray to life:

1. Modern, Clean Design: We used a combination of bold, bright colors with clean, minimalist layouts to reflect the product's effectiveness while creating a visually striking packaging design.
2. Clear, Direct Messaging: Messaging was focused on clarity, with phrases like "Kills 99.9% of Germs" and "Quick, Effective Disinfection," ensuring customers could immediately understand the product’s key benefits.
3. Highlighting Convenience: The design also emphasized ease of use, showing the spray bottle’s simple and convenient application to meet the everyday needs of consumers.
4. Distinct Visual Identity: We incorporated strong visual elements that stood out on shelves, including clean typography and an engaging product image, making Dazzl easy to recognize among competitors.

The results of our design efforts for Dazzl Disinfectant Spray were impressive:

• Strong Market Reception: The fresh and modern design appealed to consumers, contributing to a strong initial reception in the market.
• Increased Visibility: The print advertisements and packaging led to greater brand visibility, both in retail stores and through online promotions, with noticeable increases in customer inquiries.
• Boost in Sales: The product’s enhanced presentation helped boost its sales, particularly in the disinfectant category, as consumers were drawn to the design and functionality.
• Brand Loyalty: Dazzl Disinfectant Spray became a trusted choice for many, and customer feedback highlighted the spray’s effectiveness and the appealing packaging design.