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Real Quality Film

  • Industry:Food
  • Services:Videos
  • Date:16 Jun, 2022
Real Quality Film

About

The film "Dabur Real Juice: 108 Test" emphasizes the brand’s commitment to quality and purity in its products. Directed by dabur brand team, this film highlights the extensive testing and quality control processes that each pack of Dabur Real Juice undergoes before it reaches the consumer. The campaign was created to reinforce the message of freshness, quality, and trust associated with Dabur Real Juice.

Key Deliverables

  • Conceptualization and creation of a compelling narrative showcasing Dabur Real Juice's commitment to quality.
  • Filming and production of the TVC with a focus on emphasizing the 108 quality tests conducted on every batch of juice.
  • Collaborating with the director and creative team to craft a visually engaging storyline that communicates the brand’s core message of safety, taste, and freshness.
  • Post-production editing, sound design, and finalizing the TVC for broadcast and digital platforms.

The Challenge

  • Communicating Quality Assurance: Effectively conveying the rigorous testing process (108 quality tests) in an engaging and digestible format for the audience.
  • Creating Brand Trust: Establishing consumer trust by demonstrating Dabur Real’s commitment to using the best ingredients and maintaining high safety standards in a saturated juice market.
  • Visual Storytelling: Crafting a visually appealing story that highlights the testing process while keeping it relatable and authentic to the target audience.
Real Quality Film

The Solution

  1. Creative Narrative: The Mad Men team developed a story-driven approach for the TVC that took viewers through the 108 quality tests step-by-step, focusing on the purity, safety, and taste of Dabur Real juices.
  2. High-Quality Filming: The team used advanced filming techniques to capture the essence of quality control and freshness, making the process visually appealing and informative.
  3. Engagement through Trust: By showcasing the behind-the-scenes testing process and expert technicians, the TVC built credibility and emphasized Dabur’s commitment to providing only the highest quality juice to its consumers.
  4. End-to-End Production: The production team ensured smooth coordination from conceptualization to the final edit, delivering a polished film that aligned perfectly with Dabur’s brand image.
Real Quality Film

Project Result

  • Increased Consumer Trust: The film significantly boosted consumer confidence in Dabur Real juices, as viewers appreciated the transparency of the 108 quality tests, making the brand more reliable in their eyes.
  • Enhanced Brand Visibility: The TVC effectively reinforced Dabur Real Juice’s message of purity and quality, helping the brand stand out in a competitive market.
  • Positive Brand Perception: Viewers and critics widely praised the campaign for being informative and engaging, leading to improved consumer perceptions of Dabur Real Juice as a trusted, premium product.
  • Digital Engagement: The campaign saw significant engagement across social media platforms and YouTube, with discussions around the "108 Test" sparking interest and conversation about the product's quality.

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