Dabur Tezpur Film

About

The film takes viewers behind the scenes at Dabur's manufacturing facility in Tezpur, Assam, showcasing the making of three of its most popular products: Dabur Chyawanprash, Dabur Honey, and Dabur Red Paste. The film offers a glimpse into the world of Dabur, illustrating the company’s dedication to quality, craftsmanship, and innovation. Through this film, Dabur aims to highlight the intricate processes behind the production of these iconic products.

Key Deliverables:

Documenting the manufacturing processes of Dabur Chyawanprash, Dabur Honey, and Dabur Red Paste at the Tezpur facility.
Filming the key stages of production and showcasing the technology used in the manufacturing of each product.
Collaborating with Dabur’s team to ensure the authenticity of the film, capturing the essence of the brand's manufacturing excellence.
Post-production editing, including narration and sound design, to bring the manufacturing story to life in an engaging and informative way.

The Challenge

Highlighting Brand Excellence: Effectively communicating the manufacturing processes of Dabur’s popular products while maintaining the brand’s image of trust, quality, and authenticity.
Capturing Complex Processes: Depicting the intricate manufacturing processes of Chyawanprash, Honey, and Red Paste in a simple yet informative manner that appeals to both consumers and industry experts.
Maintaining Authenticity: Ensuring that the film accurately represents Dabur’s state-of-the-art facility in Tezpur while remaining engaging for a broad audience.

The Solution

Behind-the-Scenes Footage: The Mad Men team captured detailed behind-the-scenes footage of Dabur’s manufacturing processes at the Tezpur plant, ensuring that viewers gained a real, unfiltered view of the operations.
Seamless Integration of Brands: By focusing on Dabur’s three flagship products, the film effectively showcased each brand's unique production process while tying them back to Dabur's larger commitment to quality and innovation.
Engaging Storytelling: A narrative-driven approach was adopted to keep the film informative yet engaging, focusing on the craftsmanship and technology used in the production of each product.
High-Quality Production: The production team used cinematic filming techniques to showcase the advanced manufacturing technologies at the Tezpur facility, ensuring the film was visually appealing and educational.

Project Result

Increased Transparency: The film fostered trust and transparency by giving viewers a look into Dabur’s manufacturing process, building confidence in the brand’s product quality.
Strengthened Brand Perception: By showcasing the state-of-the-art facility and technology used to create Dabur's iconic products, the film strengthened Dabur’s reputation as a leader in quality and innovation.
Positive Consumer Engagement: The film generated positive feedback from both existing and potential consumers, with many appreciating the behind-the-scenes insight into Dabur's manufacturing practices.
Brand Loyalty: The film effectively reinforced Dabur’s position as a trusted brand, cultivating a deeper connection with consumers who value quality and authenticity in the products they use.

Let's talk?

Send us an inquiry and get an estimation.