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Sundesh CSR

  • Industry:Food
  • Services:Videos
  • Date:16 Jun, 2022
Sundesh CSR

About

"Sundesh CSR" is a film that showcases Dabur's community development initiatives in Uttar Pradesh, seen through the eyes of a beneficiary. The film highlights the positive impact of Dabur’s CSR efforts in the region, focusing on how the company's initiatives have transformed the lives of local communities. By featuring real stories of individuals who have benefited, the film underscores Dabur's commitment to social responsibility and the betterment of society.

Key Deliverables:

  • Documenting the community development projects initiated by Dabur in Uttar Pradesh.
  • Capturing the stories of beneficiaries to show the real-life impact of Dabur's CSR programs.
  • Collaborating with local communities to ensure their voices were authentically represented in the film.
  • Post-production editing, including interviews and visual storytelling, to convey the essence of Dabur's community-driven efforts.

The Challenge

  • Communicating Impact: Effectively portraying the positive impact of Dabur’s CSR initiatives on the local community while maintaining a relatable and human-centered narrative.
  • Engaging Storytelling: Telling the story through the eyes of a beneficiary, ensuring the viewer could connect with the personal journey and the broader social changes being made.
  • Maintaining Authenticity: Ensuring that the beneficiaries' voices and stories were represented accurately and with respect, staying true to the spirit of Dabur’s community-driven programs.
Sundesh CSR

The Solution

  1. Human-Centered Storytelling: The Mad Men team focused on a beneficiary’s personal journey, offering an authentic and relatable narrative that highlights the real-life impact of Dabur’s CSR programs.
  2. Community Collaboration: The film worked closely with the local communities to ensure that their stories were told with sincerity, showcasing how Dabur’s initiatives have empowered individuals and families.
  3. Emotional Appeal: The film combined heartfelt interviews with strong visual storytelling to create an emotional connection with the audience, emphasizing the positive change brought about by Dabur’s social responsibility efforts.
  4. Visual and Audio Enhancement: The team used high-quality cinematography and sound design to ensure the film was both visually engaging and emotionally impactful, making the CSR initiatives stand out in the audience's minds.
Sundesh CSR

Project Result

  • Increased Community Engagement: The film highlighted the tangible benefits of Dabur’s CSR programs, leading to increased engagement from both the local community and the wider public.
  • Strengthened Brand Image: By showcasing its commitment to social responsibility, Dabur’s reputation as a socially-conscious brand was strengthened, resonating deeply with consumers who value corporate ethics.
  • Positive Social Impact: The film resulted in greater awareness about the company’s community initiatives, inspiring others to participate in or support similar programs, furthering Dabur’s social impact in Uttar Pradesh.
  • Enhanced Consumer Trust: The authentic portrayal of beneficiaries’ stories fostered greater trust in Dabur as a brand that cares about more than just profits, but also the well-being of the communities it serves.

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Parle Bakesmith
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