Key Deliverables:
A custom-designed liquor brand packaging for Proost69, featuring a unique design concept crafted entirely from hand-drawn sketches.

Background:
Proost69 is a premium liquor brand that wanted to create a distinctive identity through packaging that reflects both tradition and sophistication. The brand sought to break away from generic designs and appeal to connoisseurs with a more artistic, crafted feel. Our task was to translate this vision into a stunning design that would stand out on shelves while maintaining the essence of the brand’s premium quality.

• Crafting an Artistic Design: Translating the hand-drawn sketches into a print design that was visually appealing while also maintaining a sense of luxury and sophistication.
• Targeting the Right Audience: Creating a design that would resonate with an upscale demographic that values both artistry and quality.
• Maintaining Brand Identity: The design had to feel unique and different while still aligning with Proost69's established brand values and premium positioning.
• Print Precision: Ensuring that the intricate details of the sketches were faithfully represented in print, without losing the charm of the hand-drawn design.

Our creative team approached the design process with an emphasis on craftsmanship and elegance, transforming sketches into an unforgettable visual identity for Proost69:

1. Hand-Drawn Illustrations: The packaging was designed entirely from sketches, with custom illustrations that captured the essence of the brand’s artisanal approach to liquor making.
2. Premium Finish: To complement the hand-drawn sketches, we selected luxurious materials and finishes for the packaging, including embossed details and metallic accents, which enhanced the product’s exclusivity.
3. Distinctive Typography: Carefully chosen fonts were used to complement the artistic illustrations, ensuring the text added to the elegance without overwhelming the visuals.
4. Storytelling Through Design: Every element of the design was intended to tell a story, reflecting the heritage and craftsmanship behind Proost69 liquor, making it not just a drink, but an experience.

The unique packaging design for Proost69 delivered significant success:

• Elevated Brand Perception: The hand-drawn design immediately captured attention, helping Proost69 position itself as a premium, artisanal brand in the competitive liquor market.
• Increased Consumer Interest: The distinctiveness of the design sparked curiosity and interest, with increased foot traffic to retailers and higher product engagement.
• Stronger Market Presence: The visually striking packaging led to Proost69 gaining recognition in both local and international markets, expanding its reach.
• Positive Customer Feedback: The product received rave reviews from customers and industry experts alike, with particular praise for the creative approach to design.