Key Deliverables:
A complete design solution for the Dabur Amla Hair Oil Clipon, including packaging design and print advertising materials.

Background:
Dabur Amla Hair Oil is a trusted brand known for its hair care benefits, especially for promoting healthy, strong, and shiny hair. The Clipon variant is a more convenient, user-friendly version of the traditional bottle, designed to offer a mess-free experience. Our task was to design a captivating and informative print campaign for this new product variation, ensuring that it appealed to both existing customers and new users looking for convenience without compromising on quality.

• Product Visibility: Communicating the new Clipon variant in a way that highlights its convenience while maintaining the brand’s traditional image of strength and health.
• Target Audience: Designing for a wide consumer base, from long-time users of Dabur Amla Hair Oil to new customers looking for a quick and easy solution.
• Messaging Clarity: Ensuring the key benefits of the Clipon, such as convenience and ease of use, were clearly communicated, without overwhelming the core brand message.
• Brand Consistency: Staying aligned with Dabur Amla Hair Oil’s well-established branding while introducing a new product format that would still feel like a natural extension of the original product line.

Our team took a strategic approach to create a design that was both familiar and innovative, showcasing the new Clipon variant while reinforcing the brand’s trusted image:

1. Clear, Bold Messaging: We highlighted the key benefit—convenient and mess-free use—using simple, easy-to-read fonts and taglines like "Convenience Meets Tradition" to quickly communicate the product's value.
2. Modern yet Familiar Design: We incorporated Dabur Amla’s iconic green color palette and gold accents to maintain a sense of heritage while introducing sleek, modern design elements that emphasize the convenience of the Clipon bottle.
3. Visual Hierarchy: The product's unique design was emphasized with high-quality imagery and simple layouts, ensuring that the Clipon bottle stood out prominently while the messaging remained clear and uncluttered.
4. Audience-Focused Elements: We included small but impactful design touches, like icons and benefits highlights, to appeal to new customers looking for practical solutions, while reassuring long-time users of the product’s continued quality.

The final design proved to be highly effective, leading to strong engagement and positive outcomes for the Dabur Amla Hair Oil Clipon:

• Increased Product Visibility: The design effectively showcased the convenience of the Clipon bottle, leading to increased product awareness and attention across both print and digital media.
• Boosted Sales: The new packaging and print ads generated significant consumer interest, resulting in a noticeable increase in sales and repeat purchases of the Clipon variant.
• Positive Consumer Reception: The user-friendly design and messaging resonated well with the audience, receiving positive feedback from both existing customers and new users who were drawn to the convenience aspect of the product.
• Brand Reinforcement: The campaign successfully aligned the Clipon variant with the Dabur Amla Hair Oil legacy, reinforcing the brand’s trusted reputation for delivering high-quality, effective products for hair care.