Key Deliverables:
A complete design solution for Crax Chips Clipon packaging and print advertisements.

Background:
Crax Chips is a well-known brand in the snack industry, offering a variety of flavors and an enjoyable snacking experience. The Crax Chips Clipon is an innovative, easy-to-use packaging concept that allows consumers to enjoy their snacks on the go. Our task was to design print media creatives, including packaging and advertisements, that highlight the product's convenience and appeal to the target audience.

• Visual Appeal: Creating a design that stands out on store shelves while remaining consistent with Crax Chips’ established branding.
• Packaging Functionality: Ensuring the Clipon packaging is not only functional but also visually attractive, making it easy for consumers to recognize the product.
• Targeting a Young Audience: Crafting a design that appeals to the younger demographic who value convenience and enjoy snacking on the go.
• Brand Identity: Maintaining Crax Chips’ brand identity through color, typography, and imagery that appeals to both current and new consumers.

Our team worked to create a packaging and advertising design that perfectly balanced functionality with vibrant visuals:

1. Innovative Design: We incorporated the Clipon feature into the design, ensuring the packaging was functional while making it visually appealing. The bold use of colors and dynamic typography ensured the product stood out in stores.
2. Younger Audience Focus: The design appealed directly to a younger, on-the-go audience by highlighting the product’s convenience and portability, making it perfect for snacking anytime, anywhere.
3. Brand Consistency: The packaging maintained Crax’s signature colors and playful tone, aligning with the brand’s established identity while giving the new product a modern twist.
4. Clear Messaging: Simple and clear messaging on the packaging, emphasizing the product's convenience and portability, helped customers immediately understand the value proposition.

The design for Crax Chips Clipon Print had a strong impact on both the product’s market performance and brand visibility:

• Increased Sales: The enhanced packaging and eye-catching print advertisements led to a noticeable increase in sales, especially among younger consumers who valued the convenience factor.
• Brand Recognition: The vibrant and modern design helped strengthen Crax Chips’ positioning as a fun, youthful brand, attracting new customers while retaining loyal ones.
• High Consumer Engagement: The product’s unique design and messaging were well-received in print and social media, generating buzz and increasing engagement both in-store and online.
• Positive Client Feedback: The client was highly satisfied with the results, citing the packaging design as a key driver in their successful marketing campaign.