Key Deliverables:
A complete print media solution for Dabur Chyawanprash Clip On, including creative designs for packaging and print advertisements.

Background:
Dabur Chyawanprash is a trusted name in the healthcare sector, known for its immunity-boosting benefits. The launch of Dabur Chyawanprash Clip On aimed to bring the same health benefits in a more convenient and on-the-go format. Our task was to create print media materials that conveyed this new, portable design while maintaining Dabur’s well-established identity.

• Product Positioning: The challenge was to position the new clip-on format of Chyawanprash as both innovative and health-focused, while maintaining its legacy of trust and quality.
• Target Audience: Designing for a wide demographic, ranging from young professionals to families, ensuring the message was relevant to everyone looking for a quick and healthy solution.
• Brand Consistency: Maintaining the core essence of the Dabur Chyawanprash brand while highlighting the unique selling point of the clip-on packaging.
• Visual Appeal: Designing a packaging and print ad that not only communicates the product benefits but also stands out on shelves and grabs attention in busy retail environments.

Our creative team developed a design that was both modern and familiar, with key elements that spoke to the brand’s tradition of wellness while embracing the convenience of the clip-on format:

1. Clear Messaging: Emphasized the product’s key benefit—immunity-boosting health in a portable, easy-to-carry format. We crafted messages that were clear, concise, and appealing to the busy, on-the-go consumer.
2. Modern Design Aesthetics: Used vibrant colors and sleek, contemporary design elements that resonate with today’s health-conscious consumers, while staying true to Dabur’s core brand colors and identity.
3. Strategic Imagery: Incorporated images of the product being used in real-life situations, showcasing its convenience for busy professionals, travelers, and families alike.
4. Brand Trust: Kept Dabur's well-established brand identity front and center, reinforcing the brand’s association with quality, wellness, and trusted health solutions.

Our print media campaign for Dabur Chyawanprash Clip On delivered measurable success:

• Increased Product Visibility: The design successfully stood out on retail shelves, leading to an increase in product visibility and consumer interest.
• Higher Consumer Engagement: The combination of eye-catching visuals and clear messaging resonated well with the target audience, boosting consumer engagement across both print and digital platforms.
• Sales Growth: The redesigned packaging and print ads played a pivotal role in driving sales, with the clip-on format quickly becoming popular among busy individuals looking for a convenient health solution.
• Positive Feedback: The client expressed high satisfaction with the final design, noting that the creative direction aligned perfectly with their brand values and product vision.