Key Deliverables:
Design and development of the packaging and print advertisement for Dabur Honey Clip-on, highlighting the product’s premium quality and richness.

Background:
Dabur Honey Clip-on is a unique, convenient, and premium packaging innovation, making it easy to carry honey on the go. Inspired by the richness of honey, the design needed to communicate its natural purity, convenience, and the luxurious experience it offers to health-conscious consumers.

• Emphasizing Premium Quality: The challenge was to design packaging that exuded the richness and purity of honey while keeping it practical and portable.
• Communicating Convenience: The clip-on feature needed to be visually highlighted, ensuring consumers understood the product’s ease of use while conveying that it’s an indulgent experience.
• Brand Alignment: Maintaining Dabur’s trusted image as a natural, health-conscious brand, while infusing a touch of luxury into the design to appeal to the premium segment.
• Appealing to the Target Audience: Catering to a wide consumer base, from young professionals to health-conscious individuals, and creating a design that resonates with all.

Our team designed a packaging solution that perfectly combined the richness of honey with the innovative clip-on feature:

1. Rich, Elegant Design: We incorporated golden hues and natural textures, reflecting the richness and purity of honey, while ensuring the design felt both luxurious and accessible.
2. Highlighting Functionality: The clip-on feature was emphasized through a minimalist yet striking visual layout that made it clear how easy the product is to use and carry around.
3. Typography and Messaging: We used warm, inviting fonts with a touch of elegance to communicate the product’s premium nature, paired with messages emphasizing the benefits of natural, pure honey.
4. Premium Feel: The packaging was designed with high-quality materials, including glossy finishes and embossed logos, to give it a tactile, luxurious feel that matched the brand’s premium positioning.

Our creative approach resulted in the following outcomes:

• Increased Product Appeal: The design successfully conveyed the product’s premium quality, leading to increased consumer interest and an elevated perception of the Dabur Honey brand.
• Enhanced Market Positioning: The sleek and innovative packaging positioned Dabur Honey Clip-on as a premium product in the competitive honey market, appealing to health-conscious and on-the-go consumers.
• Higher Engagement: The eye-catching design and the clip-on feature generated significant social media buzz, further increasing brand visibility and product demand.
• Client Satisfaction: Dabur praised the final design for staying true to the brand’s essence while introducing a modern, premium touch that resonated well with their target audience.