Key Deliverables:
A complete design package for Dabur Honitus, including print advertisements, packaging, and promotional creatives that emphasize the essence of Ayurveda and its healing properties.

Background:
Dabur Honitus is a trusted Ayurvedic remedy for cough and throat issues. Leveraging centuries of Ayurvedic wisdom, the product promises relief with natural ingredients. Our task was to create print materials that communicate the product’s authentic Ayurvedic assurance while conveying its effectiveness and natural benefits in a way that resonates with health-conscious consumers.

• Communicating Trust in Ayurveda: The challenge was to effectively communicate the product’s Ayurvedic roots and its ability to offer a natural, reliable solution for health concerns in an increasingly modern market.
• Target Audience Diversity: Dabur Honitus is for a wide audience, ranging from young adults to older individuals seeking natural remedies, so the design had to be both approachable and professional.
• Design Balance: Striking a balance between showcasing traditional Ayurvedic elements and ensuring the design feels modern and appealing to today’s consumers.
• Brand Consistency: The design had to stay true to Dabur’s established reputation for quality while ensuring the visuals conveyed a sense of trust and authenticity.

Our team focused on creating a design that highlighted Dabur Honitus as a premium, natural, and effective remedy, rooted in the tradition of Ayurveda:

1. Herbal Motifs and Colors: We incorporated traditional Ayurvedic imagery, using earthy tones like green and gold, and botanical illustrations to reinforce the product’s natural origins.
2. Clear Messaging: Emphasized the product’s Ayurvedic formula, with messages such as “Inspired by the assurance of Ayurveda” and “Natural relief for your throat,” designed to build trust and inform consumers quickly.
3. Minimalist and Modern Design: While staying true to its Ayurvedic roots, we created a contemporary and clean design that would stand out on shelves and attract health-conscious consumers.
4. Brand Alignment: Ensured that the design and messaging were in line with Dabur’s established image as a leader in Ayurvedic products, reinforcing the brand’s legacy of trust and authenticity.

The print campaign for Dabur Honitus successfully delivered on all fronts:

• Increased Consumer Trust: The campaign strengthened consumer confidence in the product’s Ayurvedic authenticity, resulting in heightened brand loyalty.
• Boost in Sales: The clear, trustworthy messaging and effective visuals led to increased product visibility and a measurable rise in sales across key markets.
• Positive Brand Perception: Customers appreciated the modern yet traditional approach, recognizing Dabur Honitus as a premium, natural solution for throat care.
• Enhanced Engagement: The campaign saw high engagement levels, particularly from consumers seeking natural remedies, which boosted Dabur Honitus’ presence in both online and offline markets.