Key Deliverables:
A complete set of print media designs for the One8 Select footwear brand by Virat Kohli, including product packaging, advertisements, and promotional creatives.

Background:
One8 Select, a footwear line launched by cricket legend Virat Kohli, brings together style, comfort, and durability for fashion-conscious individuals. The brand is a fusion of performance and lifestyle, making it a desirable choice for active and trendy people. Our challenge was to create print media designs that encapsulate the essence of the brand—premium, modern, and sporty—while appealing to a wide range of consumers.

• Brand Identity: Ensuring that the print media and design reflected Virat Kohli’s personal brand while also maintaining the premium and performance-focused nature of the One8 Select footwear line.
• Target Audience: Creating designs that appeal to both sports enthusiasts and fashion-forward consumers, ensuring versatility in messaging across demographics.
• Visual Appeal: Developing a unique and bold visual identity that stands out in the highly competitive footwear market, especially in print media.
• Consistency Across Platforms: Ensuring the design worked not just for print advertisements but also in retail displays, online promotions, and product packaging.

Our design team came up with a bold, impactful approach to the One8 Select by Virat Kohli brand's print media needs:

1. Premium Aesthetic: We used sleek, modern design elements with a minimalistic approach to reflect the high-performance nature of the footwear, incorporating black, white, and metallic tones to convey a sense of luxury and durability.
2. Dynamic Imagery: High-quality visuals of the footwear in action, paired with powerful lifestyle shots of Virat Kohli, showcased the product’s versatility and appeal to both active and style-conscious audiences.
3. Innovative Layout: The product was placed at the center of each creative, with clean lines and strong typography that emphasized the brand’s message of “performance meets style.”
4. Clear Messaging: Short, punchy text in bold fonts highlighted the product’s key features—comfort, durability, and trendsetting design—ensuring instant recognition and engagement.

The print media campaign for One8 Select was a resounding success, leading to several key outcomes:

• Increased Brand Awareness: The sleek design and bold messaging helped One8 Select establish a strong presence in both the footwear and sports fashion markets.
• Higher Engagement: Print advertisements in leading magazines and billboards captured attention, leading to a significant increase in consumer interest and footfall at retail stores.
• Positive Consumer Response: The clean, high-impact design of the footwear advertisements resonated with the target audience, leading to an increase in sales and brand recognition.
• Client Satisfaction: Virat Kohli and the brand team appreciated the final design, praising it for successfully aligning with their vision of premium, stylish, and performance-driven footwear.