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One8 Select TVC

  • Industry:Ecommerce
  • Services:Videos
  • Date:16 Jun, 2022
One8 Select TVC

About

One8 Select, in collaboration with cricket legend Virat Kohli, launched the One8 Select Best Foot Forward Challenge (#BFFChallenge). The challenge invited participants to show off their dance moves while wearing a pair of One8 Select formal shoes. The grand prize? A chance to meet Virat Kohli himself. This campaign aimed to increase brand visibility and promote One8 Select's latest collection of formal shoes.

Key Deliverables:

  • Conceptualization and production of TVC for the #BFFChallenge campaign
  • Creative direction and casting of dancers for the advertisement
  • On-location filming of the challenge participants
  • Video editing, post-production, and finalizing TVC for broadcast

The Challenge

  • Attracting the Right Audience: Engaging a young, energetic, and fashionable audience while leveraging the popularity of Virat Kohli to maximize participation in the challenge.
  • Creating a Catchy Campaign: Developing a fun and shareable video concept that would go viral, encouraging users to participate in the challenge and create user-generated content.
  • Aligning with Brand Image: Ensuring that the TVC aligned with One8 Select’s brand identity of stylish yet comfortable formal footwear.
One8 Select TVC

The Solution

  1. Creative Campaign Concept: Developed an engaging TVC that showcased Virat Kohli’s signature move while encouraging viewers to participate in the #BFFChallenge, using their own dance moves to demonstrate the versatility and style of One8 Select shoes.
  2. Engaging Social Media Promotion: Launched a call-to-action asking people to share their entries on social media, tagging One8 Select’s Facebook page and using campaign hashtags. This created a sense of community and excitement around the campaign.
  3. On-the-Spot Filming: Featured various participants and influencers showing off their dance moves in One8 Select shoes, integrating the fun, energetic vibe with the product’s style and elegance.
  4. Final TVC Production: Edited the TVC to create a high-energy, engaging ad with catchy music and seamless transitions, keeping the focus on the shoes and the fun of the challenge.
One8 Select TVC

Project Result

  • Viral Engagement: The TVC went viral, leading to a massive increase in social media engagement with the #BFFChallenge, resulting in thousands of dance video submissions.
  • Boosted Sales: The challenge successfully boosted the visibility of One8 Select’s formal shoe collection, resulting in a 25% increase in sales in the targeted demographic.
  • Stronger Brand Association: The campaign strengthened the association between One8 Select and Virat Kohli, further positioning the brand as stylish and youthful.
  • Brand Recognition: The viral nature of the challenge generated increased recognition for One8 Select, contributing to long-term brand loyalty and customer acquisition.

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