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Key Deliverables:
Background:
The “ Dabur Amla Maa Kaa Dulaar” campaign’s aim was to reach out to mothers of all age groups & encourage them to come forward and extend their love, care & nourishment to those young girls who have not had the opportunity to have a mother figure in their lives.
The objective was to promote a new line of fortified products designed to meet nutritional needs for children, under the emotionally resonant campaign "Maa Ka Dulaar." The challenge was to strike a chord with parents while maintaining focus on the brand’s commitment to health and quality.
The election campaign was considered a major success for the party. It also built their presence in the State of Punjab through social media engagement with the public.
Development of visually engaging campaign assets, including display ads, videos, and print collaterals.
End-to-end campaign planning, including targeting, messaging, and execution strategies.
Conceptualization and execution of experiential events to amplify campaign reach.
Crafting compelling content for digital, social, and offline platforms to support campaign objectives.
Tracking key metrics and optimizing campaign performance to maximize ROI.
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