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Key Deliverables:
Providing the main Dabur Ab Daudega Hindustan Print for the campaign.
Background:
ADH is the first CSR led initiative launched by Dabur Glucose to provide aspiring runner athletes a support & training platform for their talent.
We had to essentially come up with a single image which ideally puts out the whole message of the campaign.
After running through a host of different images, our design team found the perfect image which embodies the whole campaign with a sense of responsibility.
The campaign was a huge success with the image coming across banners, t-shirts etc.
Development of visually engaging campaign assets, including display ads, videos, and print collaterals.
End-to-end campaign planning, including targeting, messaging, and execution strategies.
Conceptualization and execution of experiential events to amplify campaign reach.
Crafting compelling content for digital, social, and offline platforms to support campaign objectives.
Tracking key metrics and optimizing campaign performance to maximize ROI.
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