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Ab Daudega Hindustan Campaign

Ab Daudega Hindustan Campaign

About

Key Deliverables:

Providing the main Dabur Ab Daudega Hindustan Print for the campaign.

Background:

ADH is the first CSR led initiative launched by Dabur Glucose to provide aspiring runner athletes a support & training platform for their talent.

The Challenge

We had to essentially come up with a single image which ideally puts out the whole message of the campaign.

Ab Daudega Hindustan Campaign
Ab Daudega Hindustan Campaign

The Solution

After running through a host of different images, our design team found the perfect image which embodies the whole campaign with a sense of responsibility.

Project Result

The campaign was a huge success with the image coming across banners, t-shirts etc.

  1. 65% Growth in Campaign Engagement: Across social media platforms using the hashtag #DaudegaHindustan.
  2. 55% Increase in Fitness Event Participation: Due to well-targeted promotions.
  3. 50% Higher Product Sales: Associated with fitness accessories promoted through the campaign.
  4. 40% Improvement in Brand Perception: Positioning the brand as a key advocate of health and fitness.

Brand Awareness

50%

Growth

65%

Engagement

40%

Event Participation

55%

  • Ab Daudega Hindustan Campaign
  • Ab Daudega Hindustan Campaign
  • Ab Daudega Hindustan Campaign
  • Ab Daudega Hindustan Campaign

Services included in this project

Creative Design

Development of visually engaging campaign assets, including display ads, videos, and print collaterals.

Campaign Strategy

End-to-end campaign planning, including targeting, messaging, and execution strategies.

Event Activation (where applicable)

Conceptualization and execution of experiential events to amplify campaign reach.

Content Creation

Crafting compelling content for digital, social, and offline platforms to support campaign objectives.

Performance Optimization

Tracking key metrics and optimizing campaign performance to maximize ROI.

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