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Interglobe Campaign

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About

Key Deliverables : A campaign around the 2016 T20 world Cup was run on the Inratnet for the employees of Interglobe.

The Challenge

The employees had to log in to the intranet where contest was held, the campaign had to be exciting enough to make the employees participate in the contest

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The Solution

Creatives for Appeal for participations, prizes & other detail were created. The customized application helped in creating an easy-to-participate process.

Project Result

The campaign received more than 65% employee participation.

  1. 60% Increase in Website Traffic: Driven by targeted ad campaigns and engaging content.
  2. 45% Growth in Social Media Engagement: Through contests and user-generated content.
  3. 50% Increase in Package Inquiries: Owing to an intuitive microsite and strong call-to-action strategies.
  4. 30% Boost in Customer Acquisition: Attributed to seamless digital conversions and tailored messaging.

Brand Awareness

50%

Growth

35%

Engagement

45%

Event Participation

25%

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Services included in this project

Creative Design

Development of visually engaging campaign assets, including display ads, videos, and print collaterals.

Campaign Strategy

End-to-end campaign planning, including targeting, messaging, and execution strategies.

Event Activation (where applicable)

Conceptualization and execution of experiential events to amplify campaign reach.

Content Creation

Crafting compelling content for digital, social, and offline platforms to support campaign objectives.

Performance Optimization

Tracking key metrics and optimizing campaign performance to maximize ROI.

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