Key Deliverables:
A complete print media solution for Dazzl Surface Sodium Hypochlorite Hard Surface Cleaner, including packaging, product labels, and promotional materials.

Background:
Dazzl Surface Sodium Hypochlorite Hard Surface Cleaner is designed to deliver powerful cleaning and disinfection, particularly for hard surfaces. It is trusted to kill germs, bacteria, and viruses, providing an extra layer of protection for homes and businesses. Our task was to design print creatives that clearly communicated the product’s efficacy and position it as a must-have solution for cleanliness and hygiene.

• Clear Communication: Effectively conveying the product’s powerful cleaning abilities in a way that’s simple and accessible for a broad audience, from households to commercial establishments.
• Target Audience: Designing for a diverse audience, ranging from general consumers to professionals who require a disinfectant for high-traffic areas and heavy-duty cleaning.
• Brand Positioning: Ensuring that the packaging and promotional materials aligned with Dazzl's brand identity while also standing out on store shelves in a competitive cleaning products market.
• Visual Clarity: Creating a clean, fresh design that resonates with the idea of hygiene and cleanliness, making sure the product appears both effective and easy to use.

Our creative team crafted a design solution that was both functional and visually striking, capturing the essence of cleanliness and disinfection:

1. Bold Messaging: We highlighted the key benefits of the product, such as "kills 99.9% of germs" and "powerful disinfectant for hard surfaces," in a clear and attention-grabbing manner.
2. Color Palette: Chose bright, clean colors like blue and white, which evoke feelings of freshness and safety, reinforcing the product’s use for hygiene and sanitation.
3. Professional Design: Incorporated sleek design elements with simple, intuitive layouts that ensured ease of understanding for consumers and conveyed trustworthiness and effectiveness.
4. Brand Consistency: The design was aligned with Dazzl’s brand identity, using consistent fonts, logos, and color schemes to make the product instantly recognizable to loyal customers.

The design solution for Dazzl Surface Sodium Hypochlorite Hard Surface Cleaner resulted in several positive outcomes:

• Improved Sales: The new packaging and print advertising significantly increased product visibility, leading to higher sales and stronger customer interest.
• Enhanced Brand Perception: The clear and professional design reinforced Dazzl’s reputation as a reliable, high-quality cleaning brand in the market.
• Effective Communication: Customers were able to quickly grasp the product’s primary benefits, making it an easier choice when shopping for cleaning and disinfecting products.
• Positive Consumer Feedback: The refreshed design received favorable feedback from customers, who appreciated the straightforward messaging and clean visual appeal of the product.