Key Deliverables:
A comprehensive design package for Dazzl Multi-Surface Sanitizer, including packaging design, print advertisements, and promotional creatives.

Background:
Dazzl Multi-Surface Sanitizer is an effective cleaning solution that kills 99.9% of germs on various surfaces, ensuring a clean and safe environment. With a growing focus on hygiene, this product caters to consumers who seek versatile sanitizing solutions for their homes and workplaces. Our task was to create print media that communicates the product's multi-surface functionality while maintaining a sleek and professional design that aligns with its premium positioning.

• Versatility Communication: Effectively conveying the multi-surface capabilities of the sanitizer, ensuring the messaging was clear about its broad use across different environments.
• Appeal to Various Audiences: Designing print media that appeals to both household consumers and businesses, highlighting its usefulness for different settings.
• Product Differentiation: Setting Dazzl apart from other sanitizers in the market by emphasizing its unique selling points and premium quality.
• Visual Simplicity: Creating a design that is visually appealing while maintaining simplicity to avoid overwhelming the audience with too much information.

Our design team focused on a clean, modern, and functional approach to communicate the product’s versatility and premium quality:

1. Elegant Design: We chose a sleek design using a calming color palette of blue and white, which conveys trustworthiness, cleanliness, and efficiency.
2. Clear Messaging: The product’s multi-surface capabilities were highlighted through succinct copy, with phrases like "Effective on all surfaces" and "Kills 99.9% of germs" to convey its key benefits.
3. Minimalist Approach: The design incorporated bold visuals and clean lines, focusing on the product’s effectiveness while keeping the layout simple and easy to understand.
4. Premium Feel: We used high-quality materials in the packaging design to reflect the premium nature of the product, ensuring that the print ads and packaging felt both luxurious and practical.

The design strategy for Dazzl Multi-Surface Sanitizer achieved significant results:

• Improved Sales: The product’s redesigned packaging and advertisements captured consumer attention, resulting in an increase in both online and offline sales.
• Brand Recognition: The fresh design helped establish Dazzl as a premium yet accessible brand, fostering customer trust and loyalty.
• Market Differentiation: The design successfully communicated the product's versatility, distinguishing it from competitors and positioning Dazzl as a top choice in multi-surface sanitizers.
• Customer Feedback: Customers responded positively to the clean and functional design, with many noting how the packaging and messaging clearly conveyed the product’s benefits.