Key Deliverables:
A complete design solution for Dabur Sanitizer Disinfectant Spray, including packaging and print advertisements.

Background:
Dabur Sanitizer Disinfectant Spray is a powerful product designed to kill germs and viruses, ensuring hygiene and cleanliness in any environment. It is a trusted solution for households and businesses, particularly during the pandemic. Our task was to craft print media creatives that communicate the product’s effectiveness, safety, and convenience, making it an essential part of daily life.

• Clear Communication: Effectively conveying the product's benefits while maintaining simplicity, ensuring customers understand its use at a glance.
• Target Audience: Designing for a wide demographic, from health-conscious individuals to businesses in need of hygiene solutions, while keeping the messaging universal and impactful.
• Brand Consistency: Staying true to Dabur’s established brand image and values, making sure the packaging and print ads align with their trusted reputation.
• Compelling Visuals: Creating a visual layout that is not only functional but also grabs attention on shelves and in print advertisements.

Our design team focused on creating an engaging and visually clean concept for the Dabur Sanitizer Disinfectant Spray packaging and print ads:

1. Color and Design Choices: We chose a clean, crisp design with blue and white tones, representing cleanliness and safety, and aligned the typography with Dabur's trusted image.
2. Bold Messaging: Clear messaging on the benefits of using the spray, emphasizing "kills 99.9% of germs" and "protects your family and home," which were designed to attract and inform consumers quickly.
3. Visual Appeal: Strategically placed product imagery to show ease of use, while maintaining a minimal and modern design that stands out in crowded retail environments.
4. Brand Consistency: The design stayed true to Dabur’s established identity, making sure the product felt familiar yet fresh to the customers.

Our design solutions for Dabur Sanitizer Disinfectant Spray delivered excellent results:

• Increased Sales: The updated print packaging and advertising led to improved visibility, contributing to a significant increase in sales across multiple regions.
• Brand Recognition: The redesigned packaging and ads reinforced Dabur's image as a reliable, health-conscious brand, boosting consumer trust and loyalty.
• Customer Engagement: The easy-to-understand messaging and appealing visuals captured attention, resulting in greater customer engagement in both physical stores and online marketplaces.
• Positive Feedback: Clients and customers praised the design for being both functional and aesthetically pleasing, with many highlighting the effective communication of product benefits.