Dabur Red Paste English GDN

About

Dabur Red Paste is a leading herbal toothpaste known for its unique blend of traditional Indian ingredients. The GDN (Google Display Network) campaign aimed to boost brand awareness, educate consumers about the natural benefits, and drive sales by highlighting its effectiveness in maintaining oral health.

Key Deliverables:

Customized GDN ad creatives promoting Dabur Red Paste
Strategic audience targeting based on oral health interest
Performance tracking with continuous optimization

The Challenge

Market Competition: Competing with established global and local toothpaste brands.
Consumer Education: Communicating the benefits of herbal ingredients to a broader audience.
Digital Engagement: Driving interest and conversions in a highly saturated digital market.

The Solution

Benefit-Centric Ad Design: Created engaging GDN ads focusing on key benefits, such as fighting germs, reducing plaque, and ensuring long-lasting freshness.
Audience Segmentation: Targeted ads towards health-conscious individuals and families interested in natural oral care solutions.
Educational Content: Highlighted the power of herbal ingredients like clove, mint, and other natural extracts through clear messaging.
Performance Optimization: Implemented A/B testing to identify high-performing ad variations and optimized based on real-time data.

Project Result

Increased Reach: Delivered over 3 million impressions within the target demographics.
Higher Engagement: Achieved a 32% increase in click-through rates (CTR) compared to previous campaigns.
Sales Growth: Boosted online sales by 28% during the campaign period.
Enhanced Brand Awareness: Strengthened brand recall, leading to a 45% rise in website visits and social media mentions.

Page Visits

45%

Awareness Metrics

40%

Conversions

35%

Ad Click-Through Rates

32%

Services included in this project

Creative Design

Development of visually engaging and brand-aligned display ads for GDN platforms.

Campaign Strategy

Designing tailored ad strategies to target specific demographics and geographies effectively.

Landing Page Optimization

Creation of content-rich and conversion-focused landing pages linked to the campaigns.

Remarketing Setup

Implementing remarketing campaigns to re-engage users and drive conversions.

Performance Tracking & Analytics

Monitoring and analyzing campaign performance to optimize reach and ROI.

Let's talk?

Send us an inquiry and get an estimation.