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Soil GDN

  • Industry:Institute
  • Services:Digital Ads
  • Date:16 Jun, 2022
Soil GDN

About

SOIL Institute of Management is one of India’s top-ranked business schools, renowned for its innovative leadership programs and holistic approach to management education. The GDN (Google Display Network) campaign aimed to enhance the institute's visibility, attract prospective students, and showcase its unique curriculum and industry relevance.

Key Deliverables:

  • Custom GDN ad creatives promoting SOIL’s programs and achievements
  • Targeted audience segmentation for prospective students
  • Continuous performance monitoring and optimization

The Challenge

  • Competitive Landscape: Standing out among established B-schools in India.
  • Target Audience Reach: Effectively connecting with potential MBA and PGDM aspirants.
  • Highlighting Uniqueness: Communicating the institute's unique leadership-focused curriculum.
Soil GDN
Soil GDN

The Solution

  1. Targeted Ad Campaigns: Designed GDN ads that highlighted SOIL's leadership programs, industry partnerships, and top rankings.
  2. Audience-Specific Targeting: Focused on demographics such as recent graduates and working professionals interested in management education.
  3. Engaging Content: Showcased alumni success stories and the institute's achievements to build credibility.
  4. Performance Optimization: Implemented A/B testing to identify high-performing ads and optimize campaign performance.

Project Result

  • Expanded Reach: Over 3.5 million impressions within the target audience.
  • Higher Engagement: Achieved a 34% increase in click-through rates (CTR) compared to previous campaigns.
  • Increased Applications: Saw a 20% rise in inquiries and applications for the upcoming academic year.
  • Strengthened Brand Awareness: Enhanced the institute's reputation as a top B-school, reflected in increased website visits and social media engagement.

Page Visits

55%

Awareness Metrics

40%

Conversions

35%

Ad Click-Through Rates

34%

  • Soil GDN

Services included in this project

Creative Design

Development of visually engaging and brand-aligned display ads for GDN platforms.

Campaign Strategy

Designing tailored ad strategies to target specific demographics and geographies effectively.

Landing Page Optimization

Creation of content-rich and conversion-focused landing pages linked to the campaigns.

Remarketing Setup

Implementing remarketing campaigns to re-engage users and drive conversions.

Performance Tracking & Analytics

Monitoring and analyzing campaign performance to optimize reach and ROI.

Let's talk?

Send us an inquiry and get an estimation.

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