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Background:
Dabur’s Hommade brand includes a range of readymade culinary pastes and purees for cooking that allows the consumers to make quick and easy food in no time. Since the brand faces huge competition from its competitors, it was concluded to create hype about the brand & spread awareness via digital mediums.
Key Deliverables:
Dabur Hommade aimed to promote its ready-to-use cooking pastes and sauces to busy homemakers and working professionals.
The 1st GDN set focused on gaining engagement from Vikas Khanna’s hype for promotion. The 2nd GDN focused on the life of a modern couple, which highlights the ease, quick & convenience use of Dabur Hommade products
Development of visually engaging and brand-aligned display ads for GDN platforms.
Designing tailored ad strategies to target specific demographics and geographies effectively.
Creation of content-rich and conversion-focused landing pages linked to the campaigns.
Implementing remarketing campaigns to re-engage users and drive conversions.
Monitoring and analyzing campaign performance to optimize reach and ROI.
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