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Crax GDN

  • Industry:Food & Snacks
  • Services:Digital Ads
  • Date:16 Jun, 2022
Crax GDN

About

Crax GDN, a prominent snacks brand, aimed to enhance its digital footprint through an impactful Google Display Network (GDN) advertising campaign. The goal was to increase brand awareness, engage new audiences, and drive product sales by leveraging GDN’s vast network of digital platforms.

Key Deliverables:

  • Development and deployment of high-impact GDN ads.
  • Audience-specific targeting and segmentation.
  • Continuous performance analysis and ad optimization.
  • Detailed reporting and insights for future campaigns.

The Challenge

  1. Market Competition: Standing out among numerous snack brands in the digital space.
  2. Audience Engagement: Effectively reaching and captivating the target audience.
  3. Ad Performance: Ensuring that digital ads convert views into meaningful interactions and sales.
Crax GDN
Crax GDN

The Solution

  1. Compelling Ad Design: Created engaging, visually appealing ads tailored to the preferences of snack consumers.
  2. Targeted Campaigns: Utilized demographic, geographic, and interest-based targeting to reach the most relevant audience.
  3. Data-Driven Optimization: Leveraged real-time data to fine-tune ad placements, ensuring maximum ROI.
  4. Multi-Format Ads: Deployed various ad formats, including banners, videos, and rich media, to enhance user engagement.

Project Result

  • Increased Impressions: The campaign generated over 2 million impressions across the GDN network.
  • Enhanced Engagement: Achieved a 35% higher click-through rate (CTR) compared to industry benchmarks.
  • Sales Growth: Boosted online sales by 25% during the campaign period.
  • Improved Brand Awareness: Strengthened brand recall, with a 40% increase in brand searches and social mentions.

Page Visits

55%

Awareness Metrics

40%

Conversions

35%

Ad Click-Through Rates

50%

  • Crax GDN

Services included in this project

Creative Design

Development of visually engaging and brand-aligned display ads for GDN platforms.

Campaign Strategy

Designing tailored ad strategies to target specific demographics and geographies effectively.

Landing Page Optimization

Creation of content-rich and conversion-focused landing pages linked to the campaigns.

Remarketing Setup

Implementing remarketing campaigns to re-engage users and drive conversions.

Performance Tracking & Analytics

Monitoring and analyzing campaign performance to optimize reach and ROI.

Let's talk?

Send us an inquiry and get an estimation.

Dabur Gulabari GDN
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Dabur Gulabari GDN

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