Dabur Gulabari GDN

About

Dabur Gulabari is a well-known skincare brand renowned for its rose-based products that offer natural care and radiance. The goal of the Digital Ads campaign was to promote Dabur Gulabari’s product range, highlighting their natural benefits and increasing digital engagement among skincare enthusiasts.

Key Deliverables:

Creation of targeted Digital Ads creatives for Dabur Gulabari’s products.
Strategic audience segmentation and ad placement.
Performance monitoring and continuous campaign optimization.

The Challenge

Brand Differentiation: Standing out in a competitive skincare market with numerous similar offerings.
Educating Consumers: Communicating the natural benefits and unique features of rose-based products effectively.
Audience Targeting: Reaching the right audience interested in natural skincare solutions.

The Solution

Benefit-Focused Ad Creatives: Designed Digital ads emphasizing the natural benefits of Dabur Gulabari products, including hydration, gentle cleansing, and skin brightening.
Audience-Specific Targeting: Utilized demographic and interest-based targeting to reach skincare enthusiasts, especially women aged 18-35. Educational Messaging: Highlighted the advantages of using rose-infused products through engaging visuals and concise text.
A/B Testing for Optimization: Tested different ad variations to identify the most effective messaging and design, optimizing performance in real-time.

Project Result

Expanded Reach: Over 3 million impressions within the target demographics.
Increased Engagement: Achieved a 28% increase in click-through rates (CTR) compared to previous campaigns.
Boost in Product Interest: Recorded a 35% uplift in website traffic and product page visits.
Enhanced Brand Perception: Strengthened consumer trust and interest, with notable growth in social mentions and positive feedback on digital platforms.

Page Visits

35%

Awareness Metrics

40%

Conversions

35%

Ad Click-Through Rates

50%

Services included in this project

Creative Design

Development of visually engaging and brand-aligned display ads for GDN platforms.

Campaign Strategy

Designing tailored ad strategies to target specific demographics and geographies effectively.

Landing Page Optimization

Creation of content-rich and conversion-focused landing pages linked to the campaigns.

Remarketing Setup

Implementing remarketing campaigns to re-engage users and drive conversions.

Performance Tracking & Analytics

Monitoring and analyzing campaign performance to optimize reach and ROI.

Let's talk?

Send us an inquiry and get an estimation.