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Dabur Hajmola GDN

Dabur Hajmola GDN

About

Key Deliverables:

* GDN banner

The Challenge

Dabur Hajmola wanted to position itself as a fun and effective digestive aid among millennials and families.

  1. Including Actor Ajay Devgn’s hype to promote the brand.
  2. Visually appealing
  3. Innovative & engaging content
Dabur Hajmola GDN
Dabur Hajmola GDN

The Solution

Innovative content was currated with respect to the brand communication as visually appealing designs were made. Being the brand ambassador, Ajay Devgn’s hype was used in the banners to promote the product range.

  1. Created quirky, humor-driven display ads showcasing “Digestive Fun Anytime.”
  2. Targeted food blogs and recipe websites for ad placements.
  3. Integrated video creatives with short skits highlighting product benefits.
  4. Offered free samples through interactive ads to increase product trials.

Project Result

  1. 80% Growth in Social Media Referrals: From humor-based campaigns.
  2. 60% Increase in Product Trials: Driven by sampling campaigns.
  3. 50% Boost in Website Traffic: Through engaging ad content.
  4. 45% Improved Click-Through Rates: Due to creative and relatable visuals.

Page Visits

55%

Awareness Metrics

40%

Conversions

35%

Ad Click-Through Rates

45%

  • Dabur Hajmola GDN

Services included in this project

Creative Design

Development of visually engaging and brand-aligned display ads for GDN platforms.

Campaign Strategy

Designing tailored ad strategies to target specific demographics and geographies effectively.

Landing Page Optimization

Creation of content-rich and conversion-focused landing pages linked to the campaigns.

Remarketing Setup

Implementing remarketing campaigns to re-engage users and drive conversions.

Performance Tracking & Analytics

Monitoring and analyzing campaign performance to optimize reach and ROI.

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