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Dabur Glucose-D Ab Daudega Hindustan

  • Industry:FMCG
  • Services:Videos
  • Date:16 Jun, 2022
Dabur Glucose-D Ab Daudega Hindustan

About

“Ab Daudega Hindustan” is a nationwide initiative by Dabur Glucose-D, aimed at providing aspiring athletes the opportunity to showcase their skills and achieve their dreams of becoming professional athletes. The campaign serves as a platform to identify talent from every corner of the country, encouraging the youth to push their limits and represent India on the global stage.

Key Deliverables

  • Conceptualization and production of promotional videos for the campaign
  • Storyboarding and scriptwriting
  • Creative video direction and production
  • Editing and post-production to deliver final video assets

The Challenge

  • Capturing the Spirit of the Campaign: Creating videos that would inspire and connect with young athletes across India while capturing the essence of the campaign’s message—empowerment, fitness, and determination.
  • Reaching Diverse Audiences: Ensuring that the content resonates with people from different regions, backgrounds, and fitness levels, using visuals that are both motivating and relatable.
  • Maintaining Brand Consistency: Developing video content that aligns with Dabur Glucose-D’s image as a trusted brand for energy and vitality.
Dabur Glucose-D Ab Daudega Hindustan

The Solution

  1. Creative Conceptualization: Developed a compelling video concept that captured the journey of athletes, highlighting the struggles, the victories, and the power of Glucose-D in their pursuit of success.
  2. On-Location Filming: Conducted shoots across various locations, featuring real athletes and capturing their stories in an authentic manner, bringing the spirit of competition and determination to life.
  3. Dynamic Storytelling: Produced videos that showcased both the personal stories of athletes and the impact of Dabur Glucose-D in fueling their energy, with a focus on the brand’s commitment to supporting athletic talent.
  4. Post-Production Excellence: Carefully edited and refined the footage, adding engaging music and voiceovers, ensuring that the final product was polished, motivational, and on-brand.
Dabur Glucose-D Ab Daudega Hindustan

Project Result

  • Increased Engagement: The campaign videos received millions of views across digital platforms, generating significant engagement through likes, shares, and comments.
  • Widespread Awareness: The videos successfully reached a large audience, with the campaign contributing to a 40% increase in awareness for Dabur Glucose-D among the target demographic.
  • Empowered Youth: The campaign inspired countless young athletes to pursue their dreams and participate in the talent search, with thousands of entries coming from across India.
  • Positive Brand Perception: Dabur Glucose-D’s image as a brand supporting health and energy was further strengthened, and the campaign helped build long-term trust and loyalty among consumers.

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