Key Deliverables:

A flagship print for Dabur Activ Blood Purifier for the actual packaging of the product and advertising hoards.

Background:

Dabur Activ Blood Purifier is an exclusive product for women. It removes pimples and promotes healthy skin.

Designing for a product like Dabur Activ Blood Purifier came with unique challenges. The primary hurdles included:

• Striking the Right Tone: Conveying the essence of health and skin benefits while ensuring the design resonates with a predominantly female audience.
• Brand Consistency: Aligning the visual identity with Dabur’s brand values and maintaining consistency across various platforms, including product packaging and hoardings.
• Appealing Layout: Ensuring the design is not just visually appealing but also communicates the product’s benefits effectively to engage the target audience.
• Time Constraints: Delivering high-quality design solutions within tight deadlines to meet the client’s launch and advertising schedule.

Understanding what the product stands for was key to designing the layout and choosing the colour. We wanted to make it look appealing and at the same time, give the message of good health.

Our strategic approach to design and messaging yielded impactful results:

• Increased Engagement: The new design for the packaging and hoardings garnered significant attention, with customer feedback highlighting the visual appeal and clarity of the product benefits.
• Brand Recognition: Enhanced brand visibility through striking hoardings and well-thought-out packaging that reinforced Dabur’s reputation for quality.
• Sales Boost: A measurable increase in sales was observed post-campaign, with Dabur Activ Blood Purifier becoming a top choice among its target audience.
• Positive Client Feedback: The client praised the design team for successfully capturing the product’s essence and delivering on their vision within the given timeframe.