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Crax Social

Crax Social

About

Key Deliverables:

GDNs for the products of Crax Social GDN

* Crax Social

The Challenge

  1. Visual thinking, revamping visual identity
  2. Coming up with creative ideas and creating a brand bible for the brand simultaneously
Crax Social

The Solution

Mad Men team took brief from the representatives of Crax Social to understand the essence of the brand, the history behind it and the vision, and redesigned it according to the interest and requirements of the client.

Crax Social

Project Result

The brand is widely accepted by the people and the footfall in the stores has increased considerably. More people are aware and active to the presence of Crax Social and our target audience has been influenced to attract people in their circles about our presence, an organic reach dream come true.

  • Increased Engagement: Achieved a 110% rise in social media interactions (likes, comments, shares) across platforms.
  • Brand Awareness: Expanded Crax’s follower base by 45%, especially among the 15-30 age group.
  • Organic Reach Growth: Boosted organic reach by 65% through creative GDN campaigns and user-generated content.
  • Audience Connection: Revamped Crax’s visual identity, making it more relatable and appealing to younger audiences.
  • Increased Footfall: Significant rise in store visits and product visibility, enhancing brand presence and customer engagement.

Engagement

110%

Awareness

45%

Growth

65%

  • Crax Social

Services included in this project

Social Media Strategy and Planning

Developed a customized strategy tailored to the client’s goals, target audience, and industry trends, ensuring consistent messaging across all platforms.

Content Creation and Design

Crafted engaging and visually appealing content, including graphics, videos, and carousel posts, to captivate audiences and boost engagement.

Platform Management

Managed the client’s social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter) by scheduling posts, responding to comments, and maintaining a cohesive brand presence.

Audience Targeting and Ad Campaigns

Ran targeted ad campaigns using data-driven techniques to reach the right audience, maximize ROI, and achieve objectives like increasing followers or driving website traffic.

Performance Analytics and Reporting

Monitored key metrics such as impressions, clicks, likes, and conversions to analyze campaign effectiveness and provide detailed performance reports.

Campaign Ideation and Execution

Designed creative, result-oriented campaigns such as contests, giveaways, and seasonal promotions to boost interaction and brand recognition.

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