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one8Select

one8Select

About

Key Deliverables:

  1. Logo
  2. Foundation Campaign
  3. Brand film
  4. Tonality and Charecterisation
  5. Product Segregation
  6. Creative Strategy
  7. Brand messaging
  8. Packaging Design
  9. Planning and Execution of the Brand Launch
  10. Panning out a comprehensive Branding business Strategy for B2C vertical
    • Brand Positioning
    • Target Audience
    • Brand Value Proposition
  11. E-commerce and Digital Strategy (Including but not limited to ) :
    • Maintaining in direct sales channels through E-commerce giant Amazon
    • Website layout and development.
    • Complete SEO and SEM profiling
    • Publishing of Advertisements on GDN and Other Online Advertising Networks

Background:

one8Select was launched amalgamating Virat Kohli’s vision of striking a chord with Indian as well as International Audiences through formal footwear and accessories with AEON sports India Pvt Ltd.

The Challenge

  1. Establishing Brand identity in an aggressively paced market like India and Positioning the same against long standing Brands in the same class.
  2. Consistently enhancing Brand Perception.
  3. Increase digital awareness among Target Audience.
  4. Maintaining Smoot flow of Sales channels.
  5. Strategic Categorisations keeping affordability and ease of purchase for our target audience
  6. Incorporating latest trends in Brand Communication trough Competition analysis and In-Depth research
one8Select
one8Select

The Solution

  1. Robust Brand Launch and Positioning strategy with a tonality that is easily differentiable among same class competitors.
  2. Pre and Post launch campaigns to ensure maximum traction among target audience
  3. In house Competition analysis team to ensure we are keeping up with the latest trends in the Market.
  4. In house E commerce specialist team to ensure a smooth flow of Live SKU’s and Product Categories.

Project Result

A successful Pre launch campaign resulted in organic followership of more than 20500 likes on Instagram and Facebook in a short span of three days. A strong brand identity established in less than thirty days of launch.

Rapidly increasing market share.

Multiple Partnerships including with Amazon for e commerce portals to ensure consistent sales target achievements.

  • 75% Increase in Monthly Website Traffic
  • 60% Growth in Online Sales
  • 50% Faster Page Load Speeds
  • 45% Growth in Mobile Users
  • 40% Increase in Customer Retention Rate
  • 30% Higher Average Order Value (AOV)

Website Traffic

75%

Engagement

60%

Load Speed

50%

Bounce Rate

35%

  • one8Select
  • one8Select
  • one8Select

Services included in this project

Custom Design and Development

Crafted a visually appealing, user-friendly website tailored to the client's unique brand identity and business objectives.

Responsive Layout

Developed a mobile-first, responsive design to ensure seamless usability and optimal performance across all devices and screen sizes.

SEO-Optimized Content

Created well-structured, keyword-rich content designed to improve search engine rankings, enhance visibility, and drive organic traffic.

Integration of Advanced Features

Implemented features like live chat support, real-time analytics, and secure payment gateways to enhance user experience and functionality.

Quality Assurance

Conducted comprehensive testing to identify and resolve potential issues, ensuring optimal performance, security, and reliability before deployment.

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