The main challenge was to create a compelling narrative that would position Maharashtra as a state with immense opportunities for global investors, all while showcasing its thriving industries, modern infrastructure, and investment-friendly environment. The film had to welcome the world to the 'Make in India' week and capture the attention of key international stakeholders.

Re-diffusion Y&R's creative team collaborated closely with the Government of Maharashtra and MIDC to craft a story that would encapsulate the energy and possibilities of the state. The film showcased Maharashtra as a dynamic, innovative, and forward-thinking state, with strong industrial growth, a skilled workforce, and excellent infrastructure for foreign investments.

The video was designed to be visually striking, with a seamless flow of scenes highlighting different aspects of Maharashtra's development, including its cities, industries, and key sectors like manufacturing, technology, and logistics. The film also highlighted the state's commitment to fostering a business-friendly environment with its investor-centric policies.

The "Magnetic Maharashtra" film was highly successful in capturing global attention during the 'Make in India' week. It successfully positioned Maharashtra as a state of immense potential for business and investment. The campaign resonated with international investors, showcasing the state’s capacity to host global businesses and facilitate large-scale investments.

As a result, Maharashtra experienced increased international interest, with new investments being discussed and established. The campaign generated significant buzz on global platforms, effectively communicating the state's strengths and vision for future growth.

The campaign not only helped enhance Maharashtra's image as a progressive investment destination but also contributed to the larger goal of the 'Make in India' initiative by attracting global attention and investment.