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EXL Out To Win

  • Industry:Business Services
  • Services:Website
  • Date:16 Jun, 2022
EXL Out To Win

About

EXL is a leading operations management and analytics company that helps organizations drive business transformation by integrating operations, analytics, and technology. They approached us to redesign their website with a focus on enhancing their global brand identity, improving customer engagement, and delivering a seamless digital experience for their diverse audience.

Background:

EXL, with a strong presence across multiple industries, required a digital platform that could effectively convey its expertise and services while reflecting its forward-thinking and innovative approach. The website needed to cater to various stakeholders, including clients, investors, and prospective employees, while maintaining a professional and engaging tone.

The Challenge

  1. Complex Service Offerings: Communicating EXL’s diverse services and solutions in a simplified and accessible way.
  2. Global Audience: Designing a platform that resonates with users across different regions and industries.
  3. Modern Aesthetics: Creating a sleek, professional design aligned with EXL’s brand identity and vision.
  4. Scalability: Building a website capable of supporting EXL’s growing global presence and increasing traffic.
  5. Interactive Features: Incorporating engaging elements to enhance user interaction and retention.
  6. Employer Branding: Highlighting EXL’s work culture and career opportunities to attract top talent.
EXL Out To Win
EXL Out To Win

The Solution

We developed a cutting-edge website for EXL, tailored to address their challenges and elevate their digital presence:

  1. Streamlined Navigation: Designed an intuitive site structure to make it easy for users to explore services, industries, and success stories.
  2. Modern Design Language: Implemented a clean, professional design that aligns with EXL’s brand and highlights its innovative solutions.
  3. Interactive Features: Integrated dynamic content such as videos, infographics, and client testimonials to enhance engagement.
  4. Global Accessibility: Built multilingual capabilities to cater to EXL’s international audience.
  5. Employer Branding: Created a dedicated careers section showcasing EXL’s values, work culture, and open roles.
  6. Scalable Framework: Developed a robust platform to handle increasing traffic and accommodate future growth.

Project Result

  • 65% Growth in Lead Generation
  • 45% Improvement in Page Load Speed
  • 30% Increase in Career Page Traffic
  • 40% Reduction in Bounce Rate

Website Traffic

30%

Engagement

75%

Load Speed

45%

Bounce Rate

40%

  • EXL Out To Win
  • EXL Out To Win

Services included in this project

Custom Design and Development

Crafted a visually appealing, user-friendly website tailored to the client's unique brand identity and business objectives.

Responsive Layout

Developed a mobile-first, responsive design to ensure seamless usability and optimal performance across all devices and screen sizes.

SEO-Optimized Content

Created well-structured, keyword-rich content designed to improve search engine rankings, enhance visibility, and drive organic traffic.

Integration of Advanced Features

Implemented features like live chat support, real-time analytics, and secure payment gateways to enhance user experience and functionality.

Quality Assurance

Conducted comprehensive testing to identify and resolve potential issues, ensuring optimal performance, security, and reliability before deployment.

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