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Background:
Dabur Honitus as a brand is into formulation of Ayurveda based cough & cold remedies. The range of products includes Madhuvani, Cough syrup, Hot sip & Cough drops.
Because they are herbal & codeine free, they are safe for consumption of people from any & every age group. What makes Dabur Honitus different from a lot of other cough syrups is that it is non-alcoholic & codeine free. After recent developments banning the use of alcohol & codeine based cough syrups, the client wanted to build an exclusive website which not only promoted Dabur Honitus products, but also be a content led website which informed users of the harmful effects of alcohol & codeine based cough syrups.
Key Deliverables:
Dabur Honitus aimed to increase awareness of its natural cough remedy among urban and semi-urban audiences during the flu season. The challenge was to target health-conscious individuals while promoting the product’s natural and non-drowsy benefits.
Development of visually engaging and brand-aligned display ads for GDN platforms.
Designing tailored ad strategies to target specific demographics and geographies effectively.
Creation of content-rich and conversion-focused landing pages linked to the campaigns.
Implementing remarketing campaigns to re-engage users and drive conversions.
Monitoring and analyzing campaign performance to optimize reach and ROI.
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