Dabur Ashokarishta GDN

About

Key Deliverables:

GDNs for the products of Dabur Women

* Ashokarishta

The Challenge

Dabur Ashokarishta aimed to educate women about its benefits for menstrual health and target urban and rural areas effectively, given the sensitivity of the subject.

The Solution

Created discreet yet informative display ads focused on "Caring for Women’s Health Naturally."
Geo-targeted rural and semi-urban areas with awareness-focused ads.
Linked ads to an educational microsite with FAQs and health tips.
Used culturally sensitive creatives to engage diverse demographics.

Project Result

70% Growth in Awareness Metrics: From culturally tailored campaigns.
50% Increase in Microsite Visits: Through educational ads.
40% Rise in Product Inquiries: Attributed to targeted placements.
35% Improved Ad Engagement Rates: From regionally optimized creatives.

Page Visits

55%

Awareness Metrics

70%

Conversions

35%

Ad Click-Through Rates

50%

Services included in this project

Creative Design

Development of visually engaging and brand-aligned display ads for GDN platforms.

Campaign Strategy

Designing tailored ad strategies to target specific demographics and geographies effectively.

Landing Page Optimization

Creation of content-rich and conversion-focused landing pages linked to the campaigns.

Remarketing Setup

Implementing remarketing campaigns to re-engage users and drive conversions.

Performance Tracking & Analytics

Monitoring and analyzing campaign performance to optimize reach and ROI.

Let's talk?

Send us an inquiry and get an estimation.