Key Deliverables:

• Posters for ADH
• Standees
• T-shirts

Background:

Dabur Glucose-D, a household name in energy drink brands, launched a national-level talent hunt called "Ab Daudega Hindustan" (ADH). This initiative aimed to inspire children aged 11-16 to showcase their athletic talents in track and field events. It was Dabur Glucose-D’s first CSR-driven project, designed to identify and nurture aspiring athletes across India.

The campaign drew inspiration from Sayali Mhaishunde, a 14-year-old cobbler’s daughter from Mumbai, who won a racing event barefoot. Her story resonated deeply with Dabur Glucose-D, prompting them to create a platform for countless other underprivileged talents who lack resources and training but have the potential to compete at international levels.

• Creating visuals that aligned with the campaign’s social responsibility and inspirational theme.
• Ensuring the designs resonated with children and their families across diverse regions of India.
• Maintaining consistency across different mediums, including posters, standees, and T-shirts.
• Communicating the emotional depth of the campaign effectively through creative designs.

After exploring multiple creative options, the final designs were chosen to encapsulate the essence of "Ab Daudega Hindustan." These designs:

1. Highlighted the campaign’s mission of inspiring and empowering young athletes.
2. Used bold visuals and vibrant colors to grab attention and evoke a sense of energy and motivation.
3. Incorporated elements that represented diversity and inclusivity, appealing to children and communities across India.
4. Delivered a message of hope and responsibility, urging action and participation.

• Massive Participation: The campaign attracted thousands of young athletes from across the country, exceeding initial expectations.
• Widespread Impact: Posters, standees, and T-shirts became symbols of the campaign, spreading its message far and wide.
• Positive Media Coverage: The story of Sayali and the campaign’s mission garnered significant attention from local and national media.
• CSR Milestone: "Ab Daudega Hindustan" established Dabur Glucose-D as a brand committed to nurturing talent and promoting social change.